Chief Marketing Officer

Execution-Driven / Data-Driven / Category Ownership

This is not a traditional CMO role. This is a high-intensity operator role with full commercial accountability. We are hiring a high-potential individual not for past titles but for demonstrated capability and trajectory.

This is a selective hire for someone who can combine commercial execution category thinking and system building at a high level.

The Role

Your mission is to make marketing a measurable EBIT driver.

Own the full funnel: traffic revenue gross margin

Build a data-driven AI-enabled demand engine

Improve conversion quality and revenue per store

Eliminate low-ROI activities

Operate in fast weekly execution cycles You will also own category message and positioning ensuring all communication drives commercial impact.

What Success Looks Like

Higher conversion rates

Improved gross margin

Increased revenue per store

Clear marketing EBIT visibility

Faster execution cycles

Stronger category positioning What We Look For

Strong analytical ability and structured thinking

High execution capacity and speed

Ownership mindset: I fix it

Ability to move from data decision action

Strong judgment in numbers and language

What You Must Be Comfortable With

Being measured on results not activity

Stopping initiatives that dont perform

Challenging stakeholders with data

Making decisions with incomplete information

Operating with speed and accountability

What You Will NOT Do

Run campaigns without measurable impact

Optimize for awareness without demand logic

Rely on agencies for core thinking

Increase activity instead of effectiveness

Use discounts as a growth lever

Final Note We are not hiring for experience. We are hiring for learning speed execution capacity and ambition. If you want responsibility speed and impact this is it.

About us:

At Hästens we strive for a world where people sleep well one thats more joyful peaceful and loving. Every day since 1852 we continue to hone our world-class craft in our factory in Köping Sweden.

Sleep may be todays ultimate modern luxury. But its more than that; its a biological necessity and the foundation of our entire wellbeing. We want people to sleep well so that they can create the future they dream of upon waking. Thats why our master craftsmen consider and handcraft every detail of our bespoke designs using only the finest natural materials.

We are proud to be a world-class international brand operating in more than 50 countries with over 250 partners in Europe Asia America and Africa and still growing.