Assistant Product Manager, Dealer Website

Job Description

No relocation will be provided.

The Dealer Website Choice team sits within GMs Digital Dealer Data Integration and Governance organization and is responsible for the end-to-end strategy governance and performance of GM Tier 3 dealer websites across all brands. The team partners closely with Sales Operations and brand teams the field and our certified website providers ensure dealers have competitive on-brand digital experiences that drive vehicle sales service growth and customer satisfaction. We serve as the central point of contact for ongoing optimization and performance management ensuring Tier 3 experiences remain aligned with GMs broader digital and retail strategy.

The Role

The Dealer Website Assistant Product Manager is a subject-matter expert for the GM Dealer Digital Solutions Website Program. This role independently leads complex cross-functional Tier 3 website initiatives through a strategic Sales Operations and dealer lens serving as a trusted advisor to internal and external partners and delivering measurable business outcomes across the dealer network.

The Assistant Product Manager manages the day-to-day needs of the program including website vendor management cross-functional collaboration with brands and internal teams to resolve dealer issues and ongoing optimization of GM Tier 3 dealer website platforms.

What Youll Do

Website Program Management

• Lead Tier 3 go-to-market planning and execution (strategy launch readiness assets quality) including after-hours support as needed.
• Manage day-to-day website vendor operations and escalations ensuring products and services consistently meet dealer customer and business needs.
• Serve as Tier 3 dealer website SME and primary escalation point advising brand Sales Operations field and other partners and coaching junior team members.
• Drive website change initiatives and program governance (prioritization SLAs integrations compliance vendor business reviews VIS ID and brand consistency) across dealer websites.

Website Program Optimization

• Use vendor research CX insights dashboards and GM reporting to identify and prioritize optimization opportunities.
• Partner with Sales Operations brands and field teams on data-based recommendations that support Sales Operations priorities dealer performance and key website outcomes (engagement conversion dealer satisfaction).
• Direct large-scale content structure and landing-page optimization to keep sites current on-brand and aligned to program strategy and consumer experience standards.

Additional Responsibilities

• Develop communications processes and workflows to support program sustainment.
• Prepare and deliver presentations for leadership and internal stakeholders on key Tier 3 initiatives.
• Track and act on consumer and dealer feedback to continually evolve dealer website strategy and performance.

Your Skills & Abilities (Required Qualifications)

• Bachelors degree in Business Marketing or related area.
• 5 years of automotive digital marketing or similar environment experience
• 3 years in digital retail website product management or dealer digital marketing.
• Deep understanding of the automotive digital vendor ecosystem and OEMdealer website models (websites SEO SEM social lead management/CRM consumer marketing etc.) with experience partnering directly with platform providers and connecting digital activity to Sales Operations and dealer performance outcomes.
• Proven ability to translate data and customer insights into website optimization strategies and recommendations.
• Demonstrated ability to balance challenging priorities while maintaining efficiency in a dynamic fast-paced environment.
• Excellent oral and written communication skills that involve understanding the audience getting the message across presenting information effectively and communicating openly.
• Self-motivated and able to thrive and multi-task in a fast-paced environment.
• Excellent time management skills the ability to effectively and efficiently use time to focus on the most impactful activities and challenge those that distract from the identified goal.
• Ability to build positive relationships become a trusted advisor and interact with all levels of dealership personnel.
• Ability to influence business partners and work across GM teams.
• Ability to adapt to various levels of dealership digital expertise.
• Skilled in the use of Office products along with online ticketing systems.
• Ability to do high-level data analysis and pinpoint trends.
• Advanced business consulting skills including the ability to diagnose complex non-standard problems build data-informed action plans and lead cross-functional follow-through to resolution.

What Can Give You a Competitive Advantage(Preferred Qualifications)

• Digital retail experience (Dealer BDC or digital dealer tool provider).
• Brand digital experience.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

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