Senior Executive Marketing

Key Responsibilities

• Working closely with the Business Development & Product Development/Creative team to roll out marketing campaigns across platforms by leading all marketing activations.
• The role entails working on campaign ideas execution & post-evaluation to measure success and impact of campaigns for consumer products for 20 brands under MTV Nickelodeon Comedy Central Vh1Colors Star & other brands.

Working on content & roll-out of digital campaigns (social media & website) On-Ground activations such as Trade Shows Mall Activations & Retail Branding Print campaigns On-Air promotions with respect to promo videos & in-content product integrations

Skills & Attributes for success

• Good with presentations & excel
• Proficient in written & oral skills strong knowledge of marketing/branding updated with latest marketing campaigns & trends competition mapping has a strategic planning mindset keeps updated with industry knowledge & great at rolling out campaigns within set timelines

Preferred Education & Experience

Graduate /Post Graduate in Marketing with 2-4 years experience

About Us (Boilerplate)

JioStar Consumer Products is a key player in the growing licensing and merchandising space in India. It brings to life top indigenous and global brands like MTV Roadies Colors Star India Nickelodeon and Disney Junior along with Garfield SpongeBob PAW Patrol Dora CoComelon LOL Surprise and Smiley through products across fashion school supplies toys and innovative collaborations including new ventures like Roadies Koffeehouz and Roadies Gym JioStar Consumer Products has cut beyond the conventional L&M categories. The business aims to fuel the licensing ecosystem and become a joyful part of fans lives at every stage from infants and tweens to teens and young adults by creating delightful products that bring beloved brands and characters closer to their fans in exciting meaningful ways.