Sr. Integrated Growth Marketing Manager

Primary Function of Position
The Sr. Integrated Growth Marketing Manager leads the planning development and execution of
impactful integrated growth marketing strategies and programs that build awareness enhance
reputation and drive demand across the Intuitive portfolio. This role is defined by a strong ability
to create audience-centric communications that deliver the right message in the right place at
the right time for both customers and patients. Success in this role requires deep expertise in
program strategy development and activation along with the ability to integrate effectively
across global teams and amplify efforts across key communications channelsincluding
executive communications employee communications brand digital events PR and salesto
deliver a seamless customer experience and accelerate growth.

Essential Job Duties

Define global communications objectives audience
segmentation strategies tactics assets creative
deliverables timelines and ROI frameworks to advance
growth marketing priorities.
Drive audience-centric integrated growth marketing
initiatives with limited oversight orchestrating efforts across paid earned shared and
owned channels.
Act as a subject matter expert in integrated marketing communications bringing deep
knowledge of audience strategy multichannel campaign development performance
measurement industry trends and growth opportunities.
Develop growth marketing plans and content briefs prioritized aligned to priority
audiences channels and business objectives to shape editorial and campaign output.
Lead omnichannel campaign development and execution in close collaboration with
channel and regional teams across digital email web OOH nurture events and more.
Measure optimize and communicate campaign impact and effectiveness translating
performance into actionable insights and recommendations.
Partner cross-functionally with brand and creative product marketing regional and in-
country marketing and other stakeholders to define and deliver audience- and channel-
specific content.
Use data and testing to prioritize evaluate and optimize integrated growth marketing
programs for maximum business impact.
Monitor and analyze program performance through qualitative and quantitative inputs to
drive continuous learning and ongoing optimization.
Demonstrate a collaborative one-team mindset and build strong partnerships across
functions and geographies

Qualifications :

Required Skills and Experience
Minimum of 8 years of experience leading growth marketing initiatives ideally in the
healthcare industry.
Demonstrated ability to build trusted collaborative relationships across teams and with
stakeholders at every level of the organization.
Strong expertise in developing refining and editing narratives that translate into
compelling audience-centric content.
Excellent program management skills with the ability to maintain momentum ensure
alignment and deliver work on time

Deep functional knowledge across all areas of growth
marketing with a proven track record of driving measurable
business impact through marketing and sales enablement
programs.
Highly effective in cross-functional settings with the ability
to align multiple stakeholders and navigate complexity to move initiatives forward.
Thrives in a highly matrixed environment demonstrating agility sound judgment and the
ability to adjust quickly in response to changing priorities stakeholder needs and
business demands.
Demonstrated expertise in building and executing integrated demand generation
campaigns that guide audiences through the full marketing funnel.
Strong analytical acumen and comfort using data market intelligence and customer
research to make informed fact-based decisions.
Strategic and creative thinker who can connect marketing programs to larger product
growth and business objectives.
Exceptionally organized detail-oriented and committed to delivering at the highest level
of quality and execution.
Outstanding verbal written presentation and negotiation skills.
Required Education and Training
Bachelors degree required MBA or Masters degree preferred

Additional Information :

Due to the nature of our business and the role please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR 743.13(b)) some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employeeswho are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the governments licensing process can take 3 to 6 months) or (ii) implement a Technology Control Plan (TCP) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employeesstart date which may or may not be flexible and within a timeframe that does not unreasonably impede the hiring need. If applicable candidates will be notified and instructed on any requirements for these purposes. 

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidates experience knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidates qualifications consistent with applicable law.

We provide market-competitive compensation packages inclusive of base pay incentives benefits and equity. It would not be typical for someone to be hired at the top end of range for the role as actual pay will be determined based on several factors including experience skills and qualifications. The target base compensation ranges are listed.

Remote Work :

No

Employment Type :

Full-time