Manager, Social Media

SOCIAL STRATEGY CHANNEL MANAGEMENT & PLANNING (CLUB STADIUM)

Develop and manage a unified social media strategy for all RBNY channels and Sports Illustrated Stadium aligned with brand fan engagement and revenue goals.

Translate overall content and brand strategy into tailored executions for each social platform.

Define and continuously refine how RBNY and SIS are represented on social media to build fandom strengthen community and deepen emotional connection with fans.

Oversee day-to-day content planning scheduling and publishing across all platforms (Instagram X Facebook TikTok Threads and emerging channels) in collaboration with the Social Producer.

Ensure all content is timely on-brand fan-centric and optimized for performance.

Identify opportunities for social media to directly support partnerships ticket sales fan growth and broader commercial objectives.

Collaborate with the Growth/Performance Marketing team to align organic and paid social strategies.

Create and maintain a forward-looking content calendar encompassing both the club and the stadium.

Coordinate inputs from cross-functional teams (Partnerships Marketing Communications etc.) to align content cadence and priorities.

Use scheduling tools to maximize publishing efficiency consistency and impact.

MATCHDAY & TEAM COVERAGE (RBNY)

Develop and manage match-week workflows and content plans.

Collaborate with the Social Producer to execute pre-match and in-game content.

Work closely with the Communications team to provide real-time updates (lineups milestones injuries etc.).

STADIUM & EVENT SOCIAL OWNERSHIP (SIS)

Lead the social media strategy and day-to-day execution for all Sports Illustrated Stadium channels and accounts.

Collaborate with promoters and third-party partners to secure content that promotes concerts international matches and other external events.

Establish Sports Illustrated Stadium as a year-round destination by producing compelling culturally relevant content.

Develop and grow a distinct audience for the stadium while strategically leveraging RBNY channels when appropriate.

CONTENT DEVELOPMENT & CREATIVE EXECUTION

Develop and execute content in the following areas: Soccer performance and storytelling (RBNY) Live events and cultural programming (SIS)

Conceptualize and launch recurring series franchises and campaigns guiding them from initial idea through full execution.

Stay informed about platform trends league storylines and fan culture to shape overall content strategy and direction.

Actively engage with fans across all platforms to strengthen and deepen community connections.

CREATIVE ASSET MANAGEMENT

Collaborate with the Creative team to update templates and visual systems each season.

Ensure consistency and high quality across all deliverables.

ANALYTICS REPORTING & BUSINESS INSIGHTS

Take ownership of performance tracking across all RBNY and SIS social media channels.

Translate data into actionable insights to improve: Content performance Fan growth Event awareness and attendance and Commercial outcomes

Identify trends and optimization opportunities across all platforms.

Benchmark performance against league and broader industry peers.

Develop tailored reporting for partnerships events and ongoing channel health.

Provide clear strategic recommendations to stakeholders based on performance data.

Qualifications :

Social-First Mindset: A deep understanding of social platform trends fan behavior and how to build engaged communities and lasting fandom.

Business and Revenue Mindset: Understands how social media drives ticket sales partnerships and overall business growth.

Analytical Rigor: Able to interpret data and turn insights into actionable strategy.

Multi-Brand Management: Capable of managing and differentiating multiple social identities (e.g. team vs. venue) while maintaining overall cohesion.

Creative Thinking: Strong instinct for culturally relevant engaging content.

Project Management: Highly organized with the ability to manage multiple timelines and stakeholders simultaneously.

Cross-Functional Collaboration: An effective partner to Marketing Communications Ticketing Partnerships and third-party Events teams.

Communication: A clear and effective communicator with strong written and verbal skills.

Bias Toward Action: Proactive solutions-oriented and comfortable operating in fast-paced environments.

Qualifications:

47 years of experience in social media digital content sports marketing or a related field.

Experience managing brand or team social media accounts preferably in sports entertainment or live event environments.

Availability to work non-traditional hours including nights weekends and holidays and to travel as needed to support matchdays events and team activities.

Demonstrated ability to connect social media efforts to business outcomes (such as ticket sales audience growth engagement and revenue).

Experience collaborating with paid media or performance marketing teams is preferred.

Strong understanding of all major social platforms and publishing tools.

Proven ability to analyze performance data and adjust strategy accordingly.

Bachelors degree required.

Additional Information :

Due to the cyclical nature of the entertainment industry the employee may be required to work varying schedules to reflect the business needs of the company.

Red Bull New York provides comprehensive benefits offerings to all full-time employees. Our benefits include medical and dental insurance 401(k) plan flexible spending accounts tuition reimbursement life insurance health and wellness benefits and a paid time-off program.

The base salary range for this position is $63120 - 94680 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or any other classification protected by law.

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or any other classification protected by law.

Remote Work :

No

Employment Type :

Full-time