CRM Coordinator
Manila - Philippines
Job Summary
ABOUT THE ROLE
Were looking for a data-driven and detail-oriented CRM Executive to support the execution and performance of CRM campaigns across Accor Plus. This role is pivotal in delivering high-quality campaign operations launching market-specific customer journeyswith a particular focus on the UAE market.
Execute CRM campaigns across multiple channels
Activate campaigns across different markets and customer segments
- Manage day-to-day campaign setup testing and monitoring
Ensure campaigns align with briefs and timelines
Lead UAE market launch and journey development
Build and execute UAE-specific customer journeys tailored to local market needs
Adapt global CRM strategies for regional relevance
Coordinate with stakeholders to ensure smooth and timely launch
Monitor and report on campaign performance
Track key performance indicators including open rates click-through rates conversions and revenue
Produce regular performance reports and dashboards
Provide insights and recommendations for continuous campaign optimization
Ensure CRM best practices and process improvement
Collaborate with cross-functional teams including CRM Managers MarTech Marketing & Partnerships and Data & Analytics
Adhere to data usage consent and deliverability best practices
Contribute to the continuous improvement of CRM processes and operations
ABOUT YOU
CRM and Digital Marketing Expertise
Proficiency in CRM platforms and email marketing tools
Experience with marketing automation and customer journey mapping
Understanding of data privacy regulations and CRM best practices
Analytical and Data-Driven
Strong analytical skills to derive insights from data and optimize campaigns
Ability to track KPIs and translate data into actionable recommendations
Project Management and Organization
Excellent organizational skills to manage multiple campaigns simultaneously
Strong attention to detail and ability to prioritize based on business impact
Communication and Collaboration
Excellent communication skills to present insights to diverse stakeholders
Strong collaboration abilities across cross-functional teams and time zones
Adaptability and Strategic Thinking
Flexibility to adapt global strategies to local market needs
Passion for staying current with digital marketing trends and technologies
WHY US
Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space
We pride ourselves on a supportive people-first culture that values collaboration and growth
We are committed to employee growth and actively support career progression
Flexible / hybrid working culture
Staff discounts at our hotels worldwide
An established organization with exciting growth plans
ADDITIONAL INFORMATION
Our commitment to Diversity & Inclusion
We are an inclusive company and our ambition is to attract recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process youre welcome to let us know.
Qualifications :
- Bachelors degree in Marketing Business Administration or related field
Minimum 3 years of experience in Digital Marketing CRM or Customer Experience
Remote Work :
No
Employment Type :
Full-time
About Company
Innovation. Inspiration. Emotion. We are 330,000+ hospitality Talents perfecting the art of welcome with passion, inspiring and designing new ways of connecting and experiencing the world. People are the heart of everything we do fostering authentic and meaningful connections, and c ... View more