CRM Associate

The CRM Associate supports new user acquisition and activation by executing onboarding and early-lifecycle CRM campaigns. This role focuses on increasing first booking conversion and accelerating the journey from install to repeat usage through well-timed and well-executed CRM communications.

The role is execution-heavy and ideal for a detail-oriented marketer who wants to build a strong foundation in CRM lifecycle marketing and analytics.

Key Responsibilities

New User Onboarding & Activation

• Execute CRM journeys guiding users from:
• App install to first booking
• First booking to second booking
• Deploy onboarding campaigns that educate users on app USPs pricing and key features
• Support first-ride incentive and welcome offer execution

CRM Campaign Execution

• Build QA and launch CRM campaigns across push notifications in-app messages and other available channels
• Ensure correct segmentation eligibility and timing of campaigns
• Coordinate with the Senior CRM Manager on campaign logic and priorities

Promo Execution Support

• Assist in setting up and validating promo logic using promo tools
• Ensure new user offers are applied correctly and only to intended segments
• Support QA and monitoring during campaign launches

Reporting & Optimization Support

• Track and report key activation metrics such as:
• First booking rate
• Time to first booking
• First to second booking conversion
• Identify drop-off points and share insights for optimization

• 13 years of experience in CRM digital marketing or growth roles
• Familiarity with CRM tools (MoEngage or similar preferred)
• Strong attention to detail and execution discipline
• Basic understanding of funnels segmentation and performance metrics
• Strong coordination and communication skills

• Why join Angkas
• Freedom of work
• Work-life balance
• Free meals and use of gym
• Opportunities for promotion
• Competitive salary
• Pay raise
• Start-up environment
• Multi-cultural and Agile work environment
• Diversified use of technology

Required Experience:

IC