Senior Marketing Manager, Groups and Mass Sponsors

Join our dynamic Affinity Marketing Team at Manulife where we are dedicated to expanding our customer base and enhancing customer conversion rates. We offer innovative insurance solutions (Health & Dental Life Travel and Mortgage insurance in partnership with our Affinity partners advisors agents and brokers) tailored to the unique needs of our clients We are seeking a seasoned Marketing Manager to spearhead our acquisition and conversion strategies driving significant growth and engagement across our customer base.

Position Responsibilities:

• Lead the development and execution of high-impact marketing strategies focused on customer acquisition and conversion.

• Oversee a team of marketing professionals providing strategic direction mentorship and performance management.

• Conduct in-depth market research and competitive analysis to identify opportunities for market penetration and growth.

• Collaborate with senior leadership to align marketing initiatives with overall business objectives and goals.

• Manage the marketing budget ensuring efficient allocation of resources for maximum ROI.

• Develop and implement advanced analytics and reporting mechanisms to track campaign performance and inform decision-making.

• Forge strong partnerships with external vendors agencies and affiliates to enhance marketing efforts.

• Stay abreast of industry trends and emerging technologies to continuously innovate and improve marketing tactics.

• Lead cross-functional teams to ensure cohesive execution of marketing strategies.

• Represent the marketing team in executive meetings providing insights and strategic recommendations.

• Develop long-term marketing plans to support business growth and brand positioning.

• Monitor key performance indicators (KPIs) and adjust strategies as needed to achieve targets.

• Champion a data-driven approach to decision-making and marketing optimization.

Required Qualifications:

• Bachelors degree in Marketing Business or a related field; MBA or equivalent preferred.

• 10 years of experience in marketing with a strong focus on acquisition and conversion in the insurance industry.

• Demonstrated success in leading and managing high-performing marketing teams.

• Advanced knowledge of digital marketing strategies and tools (e.g. SEO SEM social media email marketing).

• Strong analytical skills and experience with advanced data analysis and reporting.

• Excellent leadership communication and interpersonal skills.

• Ability to think strategically and translate business objectives into actionable marketing plans.

• Experience with print and direct mail marketing strategies.

Preferred Qualifications:

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• As part of our global team well support you in shaping the future you want to see.
• Well empower you to learn and grow the career you want.
• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.