Product Marketing Manager (Engagement & Retention)

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

About Fam (previously FamPay)

Fam is Indias first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new financially aware generation and drive 250 million youngest users in India to kickstart their financial journey super early in their life. Founded in 2019 by IIT Roorkee alumni Fam is backed by some of the most respected investors around the world like Elevation Capital Y-Combinator Peak XV (Sequoia Capital) India Venture Highway Global Founders Capital and the likes of Kunal Shah Amrish Rao as angel investors.

Role Overview

Were looking for a Product Marketing Manager to build and scale Fams lifecycle and engagement engine.

This is a 110 role youll own CRM end-to-end drive user activation and retention and turn engagement channels into a consistent high-impact growth lever.

This role sits at the intersection of product growth and user behavior requiring strong ownership of lifecycle journeys sharp experimentation and a deep understanding of what drives repeat usage.

Must-haves

57 yrs in B2C product marketing / CRM / lifecycle marketing
Hands-on experience with CleverTap / MoEngage / WebEngage (or similar)
Strong understanding of engagement metrics (CTR open rates conversion retention)
Experience owning push notifications WhatsApp email channels end-to-end
Strong prioritisation can manage asks across multiple PMs
Data-driven experimentation mindset
Exposure to personalisation segmentation lifecycle journey
Must be AI native experience of automating using AI
High ownership; moves fast

Good to haves

GenZ audience understanding
Basic copy messaging instincts for high CTRs
Experience setting up CRM systems from scratch and scaling them

Roles and Responsibilities

1. Lifecycle & Engagement (Own)

Own push WhatsApp email across the user lifecycle
Drive activation retention and repeat transactions
Build structured user journeys (onboarding habit reactivation)

2. CRM Platform Ownership (Own)

Own CleverTap (or equivalent) end-to-end
Set up segmentation cohorts triggers and journeys
Ensure hygiene tracking and scalability of CRM systems

3. Centralisation & Governance (Own)

Move from PM-led fragmented sends centralised CRM function
Define who sends what when and to whom
Build shared learnings playbooks and best practices

4. Experimentation (Own)

Run high-volume tests on copy timing frequency segmentation
Optimize for CTR conversion and downstream actions
Build a strong experimentation cadence

5. Cross-functional Collaboration (Drive)

Work with multiple PMs to prioritise campaigns
Balance competing asks with business impact
Influence product decisions through user insights

What Success Looks Like
Improved CTR engagement and retention metrics
Clear centralised CRM strategy (vs fragmented sends)
Higher repeat transactions per user
Strong experimentation velocity and learnings
CRM becomes a key growth lever not just a support channel

Why Join Us

Opportunity to build a category-defining brand for the next generation in India
Work directly with founders and leadership
Own a high-impact growth lever from day one
Fast-paced high-ownership culture

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

About Fam (previously FamPay)Fam is Indias first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new financially aware generation and drive 250 million youngest users in India to kickstart their financial journ...