Product Marketing Manager (PMM)

Product Marketing Manager (PMM)

Role Overview

The Product Marketing Manager (PMM) defines how the companys capabilities are positioned in the market and ensures sales teams can clearly explain the value to customers. PMMs translate complex services and solutions into clear customer outcomes equip sales teams with the messaging and materials they need and integrate partner technologies into a unified story.

This role sits at the intersection of capabilities industries sales and technology partners ensuring the organization presents a clear and consistent narrative to the market.

Key Responsibilities

Capability Positioning

Define and maintain the narrative for assigned capabilities including value propositions differentiation and how solutions address customer challenges.

Sales Enablement

Equip sales teams with the messaging playbooks and materials needed to effectively position capabilities in customer conversations.

Industry Alignment

Adapt capability messaging for priority industries and develop industry-specific positioning and use cases.

Partner Integration

Work with alliance and partner teams to incorporate partner technologies into capability narratives and define joint value propositions.

Go-to-Market Support

Provide messaging direction and strategic input for campaigns thought leadership and market outreach efforts.

Market Feedback Loop

Maintain a regular feedback loop with sales and solution leaders to capture customer insights identify messaging gaps and refine positioning.

Content & Platform Ownership

Own the capabilitys presence in Highspot ensuring all sales materials are current organized and easy for sellers to navigate. Maintain content across capability service and offering levels and keep the platform updated as messaging partners and offerings evolve.

Performance Tracking

Analyze content adoption and seller engagement data in Highspot to evaluate the effectiveness of enablement materials. Use those insights to continuously refine messaging reprioritize content development and identify gaps in capability coverage.

Key Outcomes

Success in this role means:

• Sales teams clearly understand how to position capabilities
• Customers can easily understand the value of our solutions
• Capabilities industries and partner technologies are presented through a consistent market narrative
• Marketing efforts directly support revenue growth

Qualifications

• 10 years of experience in product marketing solution marketing or go-to-market strategy
• Experience translating complex services or technology offerings into clear customer value
• Experience working closely with sales teams to develop messaging sales materials and enablement tools
• Ability to build clear positioning value propositions and sales narratives
• Strong written and verbal communication skills with the ability to simplify complex topics
• Experience collaborating with cross-functional teams including sales product alliances and marketing
• Comfortable working in fast-paced environments and contributing to new marketing programs and processes
• Experience with CRM (salesforce) and Enablement Platforms (Highspot) a plus.