Marketing Internship – Content & Brand

About the Role

Gemma Associates is building its brand from the ground up and we want someone who is excited to be part of that from day one. As our Marketing Intern you will own our social media presence craft content that speaks directly to the leaders and companies we serve and work hand-in-hand with our Business Development team to turn storytelling into real client conversations.

This is not a make coffee and observe internship. You will have real ownership real output and real impact on how Gemma shows up in the market.

What You Will Do

Content & Social Media

• Manage and grow Gemmas presence across Instagram TikTok and LinkedIn
• Create compelling content posts reels stories carousels that resonates with two very different audiences: fast-moving startups and senior decision-makers at FMCG and tech giants
• Develop a consistent content calendar aligned with business priorities and market moments
• Write with clarity and edge every caption headline and story should feel intentional not generic

Online Marketing & Analytics

• Track content performance using Google Analytics and platform-native insights
• Translate data into actionable recommendations what is working what is not and why
• Support SEO and digital marketing initiatives to grow Gemmas organic reach

Brand Building

• Help define and maintain Gemmas visual and tonal identity across all channels
• Contribute to the development of Gemmas brand narrative who we are what we stand for and why it matters to the market
• Ensure every piece of content reinforces our positioning as a credible high-calibre executive search firm

Business Development Support

• Collaborate with the BD team to develop targeted outreach materials and campaign assets for startup and FMCG/tech audiences
• Support the creation of marketing campaigns that generate qualified leads and open doors to new client relationships
• Research target companies and industries to inform campaign strategy and messaging

What We Are Looking For

• Currently pursuing or recently completed a degree in Marketing Communications Business or a related field
• Portfolio of content work personal projects university campaigns or freelance work all count
• Proficient with Instagram TikTok and LinkedIn you understand how each platform works and what performs on each
• Familiar with Google Analytics or willing to learn fast
• Strong writing skills in English you can write for a startup founder and a Fortune 500 CMO in the same week
• Basic design skills (Canva Figma or Adobe) are a strong plus
• Data-curious you look at numbers and ask what does this tell me
• Creative but commercially grounded great content that drives no business outcome is just noise
• Self-starter you manage your own time and hit your own deadlines
• Collaborative you work closely with a small team and contribute ideas openly
• Ambitious you want to learn fast and leave a mark

What You Will Get

• 3-month full-time internship with a real scope of work and genuine ownership
• Direct exposure to how a boutique executive search firm builds its market presence
• Mentorship from experienced professionals with deep business and marketing knowledge across SEA
• A portfolio of real work campaigns content and brand assets you built from scratch
• Potential for conversion to a full-time role based on performance

Company Description

Gemma Associates is a newly founded organization led by experienced practitioners with a history of placing senior leaders across Vietnam and Southeast Asia. The company collaborates with multinational firms in sectors such as FMCG technology and others helping them secure top-tier talent. Gemma Associates also partners with startups recognizing the critical role of leadership in shaping culture driving vision and ensuring business success. We are committed to delivering exceptional recruitment solutions that meet the unique needs of our diverse clients.