Head of Digital Marketing Limassol

DUTIES AND RESPONSIBILITIES

• Develop and lead the end-to-end global digital marketing strategy across paid search display paid social programmatic SEO and retargeting

• Plan execute and optimize high-performing campaigns across platforms such as Google Ads Bing Meta TikTok LinkedIn X and programmatic networks

• Build and scale an integrated lead generation framework using audience segmentation funnel optimization and performance analytics

• Translate commercial objectives into actionable measurable digital strategies that support growth targets

• Champion a data-first marketing culture by integrating digital analytics with business intelligence for actionable insights

• Design and manage multi-touch attribution models and collaborate with IT and analytics teams to enhance reporting dashboards and decision-making tools

• Lead global digital campaigns with a strong focus on ROI lead quality scalability and sustainable performance

• Oversee external media agencies to ensure alignment with strategy efficient execution and achievement of performance targets

• Continuously optimize campaigns through testing of creatives landing pages targeting and channel mix

• Collaborate closely with internal stakeholders including Business Development Product/IT Compliance Country Managers and regional marketing teams.
  

REQUIREMENTS:

• Fluent in English (minimum C1 level) with strong proficiency in both written and verbal

• Minimum 4 years of experience in digital or performance marketing with at least 2 years in a strategic role leading end-to-end paid media strategies

• Proven experience driving data-led lead generation within financial services and/or FX trading environments

• Advanced knowledge of multi-channel attribution funnel analytics and media mix modeling

• Strong hands-on expertise with Google Ads Meta Ads LinkedIn Ads GA4 Google Tag Manager and data visualization tools such as Power BI

• Demonstrated ability to manage large media budgets with clear ROI and pipeline impact

• Highly analytical growth-focused mindset with the ability to convert complex data into commercial strategy

• Excellent leadership communication and stakeholder management skills.

BENEFITS:

• Unique opportunity to build your career within a fast-growing global organization

• Competitive remuneration package based on qualifications and experience including 13th salary and discretionary performance bonuses

• Comprehensive medical insurance covering outpatient inpatient and dental care

• Continuous professional growth through our Employee Training & Development program

• Participation in our Provident Fund Scheme for long-term savings and investment

• Birthday and loyalty benefits recognizing employee milestones

• Collaboration with SportBenefit to support health and well-being

• Regular team-building events and group activities fostering a strong and engaging company culture.