The Director Marketing Strategy & Creative Experiences is a strategic and creative leader responsible for driving cohesive high-impact marketing experiences across creative services campaign strategy digital experiences events and sponsorships. This role ensures that brand storytelling customer engagement and marketing execution are tightly aligned to business goals across all touchpoints.
Reporting to the VP of Marketing the Director will lead cross-functional teams and agency partners to deliver integrated campaigns and experiences that elevate the brand deepen audience engagement and drive measurable results.
Schedule: Monday - Friday hours per business needs
Benefits and perks for You!
Medical Dental Vision insurance
Health Savings & Flexible Spending Accounts (up to $5000 for childcare)
Tuition discounts & reimbursement
401(k)
Company Paid Time Off*
Shift Differential
DailyPay
Pet Insurance
Employee wellness and discount programs
*Benefits may vary by employment status
Responsibilities
Owns the development and execution of integrated marketing strategies that span brand campaigns digital experiences events and sponsorships
Translates business objectives into clear creative and experiential strategies that drive awareness engagement and demand
Serves as a strategic partner to marketing sales and executive leadership on campaign planning and brand initiatives
Leads creative services (design copy production and content) to ensure brand consistency quality and innovation across all channels
Establishes and evolves brand standards messaging frameworks and creative best practices
Oversees creative concepting and production for major campaigns digital experiences and experiential activations
Directs the planning and execution of multi-channel campaigns ensuring alignment across digital experiential sponsorship and owned channels
Partners with channel owners to ensure campaign assets and experiences are optimized for each audience and platform
Uses insights and performance data to inform campaign refinement and future planning
Oversees the strategy and execution of digital experiences including websites landing pages interactive content and campaign microsites
Champions a user-centered approach that prioritizes usability storytelling and conversion
Partners with analytics and digital teams to continuously improve experience performance
Leads the strategy planning and execution of events sponsorships and experiential marketing ensuring they support brand and demand objectives
Maximizes sponsorship value through integrated activation plans and cross-channel promotion
Ensures events and experiences are on-brand engaging and measurable
Leads mentors and develops a high-performing team across creative experiential and campaign disciplines
Manages external agencies vendors and partners to deliver high-quality work on time and within budget
Fosters strong collaboration across marketing communications digital and business teams
Qualifications
Bachelors degree in Marketing Communications Business or a related field (Masters preferred).
12 years of progressive marketing experience with leadership responsibility across creative campaigns digital and experiential marketing.
Proven success leading integrated marketing programs that combine brand digital and live experiences.
Strong creative sensibility paired with strategic and analytical thinking.
Experience managing teams agencies and complex projects with multiple stakeholders.
Excellent communication presentation and stakeholder-influencing skills.
Health care experience required
About our Line of Business
PharMerica an affiliate of BrightSpring Health Services delivers personalized pharmacy care through dedicated local teams serving health care providers such as skilled nursing facilities senior living communities and hospitals. We also cater to individuals with behavioral needs infusion therapy needs seniors receiving in-home care and patients with cancer. Operating long-term care home infusion and specialty pharmacies across the nation we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions backed by industry-leading technology and regulatory expertise ensure accurate medication access cost control and compliance with best-in-class clinical standards. We are committed to enhancing resident health reducing staff burdens and supporting our clients success. For more information visit . Follow us on Facebook Twitter and LinkedIn.
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Director
Our CompanyPharMericaOverviewThe Director Marketing Strategy & Creative Experiences is a strategic and creative leader responsible for driving cohesive high-impact marketing experiences across creative services campaign strategy digital experiences events and sponsorships. This role ensures that bra...
Our Company
PharMerica
Overview
The Director Marketing Strategy & Creative Experiences is a strategic and creative leader responsible for driving cohesive high-impact marketing experiences across creative services campaign strategy digital experiences events and sponsorships. This role ensures that brand storytelling customer engagement and marketing execution are tightly aligned to business goals across all touchpoints.
Reporting to the VP of Marketing the Director will lead cross-functional teams and agency partners to deliver integrated campaigns and experiences that elevate the brand deepen audience engagement and drive measurable results.
Schedule: Monday - Friday hours per business needs
Benefits and perks for You!
Medical Dental Vision insurance
Health Savings & Flexible Spending Accounts (up to $5000 for childcare)
Tuition discounts & reimbursement
401(k)
Company Paid Time Off*
Shift Differential
DailyPay
Pet Insurance
Employee wellness and discount programs
*Benefits may vary by employment status
Responsibilities
Owns the development and execution of integrated marketing strategies that span brand campaigns digital experiences events and sponsorships
Translates business objectives into clear creative and experiential strategies that drive awareness engagement and demand
Serves as a strategic partner to marketing sales and executive leadership on campaign planning and brand initiatives
Leads creative services (design copy production and content) to ensure brand consistency quality and innovation across all channels
Establishes and evolves brand standards messaging frameworks and creative best practices
Oversees creative concepting and production for major campaigns digital experiences and experiential activations
Directs the planning and execution of multi-channel campaigns ensuring alignment across digital experiential sponsorship and owned channels
Partners with channel owners to ensure campaign assets and experiences are optimized for each audience and platform
Uses insights and performance data to inform campaign refinement and future planning
Oversees the strategy and execution of digital experiences including websites landing pages interactive content and campaign microsites
Champions a user-centered approach that prioritizes usability storytelling and conversion
Partners with analytics and digital teams to continuously improve experience performance
Leads the strategy planning and execution of events sponsorships and experiential marketing ensuring they support brand and demand objectives
Maximizes sponsorship value through integrated activation plans and cross-channel promotion
Ensures events and experiences are on-brand engaging and measurable
Leads mentors and develops a high-performing team across creative experiential and campaign disciplines
Manages external agencies vendors and partners to deliver high-quality work on time and within budget
Fosters strong collaboration across marketing communications digital and business teams
Qualifications
Bachelors degree in Marketing Communications Business or a related field (Masters preferred).
12 years of progressive marketing experience with leadership responsibility across creative campaigns digital and experiential marketing.
Proven success leading integrated marketing programs that combine brand digital and live experiences.
Strong creative sensibility paired with strategic and analytical thinking.
Experience managing teams agencies and complex projects with multiple stakeholders.
Excellent communication presentation and stakeholder-influencing skills.
Health care experience required
About our Line of Business
PharMerica an affiliate of BrightSpring Health Services delivers personalized pharmacy care through dedicated local teams serving health care providers such as skilled nursing facilities senior living communities and hospitals. We also cater to individuals with behavioral needs infusion therapy needs seniors receiving in-home care and patients with cancer. Operating long-term care home infusion and specialty pharmacies across the nation we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions backed by industry-leading technology and regulatory expertise ensure accurate medication access cost control and compliance with best-in-class clinical standards. We are committed to enhancing resident health reducing staff burdens and supporting our clients success. For more information visit . Follow us on Facebook Twitter and LinkedIn.
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