Senior Marketing Manager, GTM Enablement, AWS Cross Category Product Marketing
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Job Location:
Seattle, OR - USA
Monthly Salary:
Not Disclosed
Posted on:
7 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Do you have a passion for translating compelling marketing narratives into revenue-generating sales conversations Are you a strategic leader who can build scalable mechanisms that bridge the gap between marketing storytelling and field execution
The AWS Product Marketing team is seeking a senior marketing leader to develop and execute go-to-market enablement strategies that empower our sales teams to drive meaningful business outcomes with customers. The person in this role will serve as the critical bridge between marketing and sales ensuring our data and AI narratives translate into actionable sales plays customer conversations and ultimately revenue growth. You will deeply understand both the marketing story and the sales reality then build scalable mechanisms processes and AI-powered tools to enable our field teams to be trusted advisors to customers on their data and AI transformation journeys.
Here are some other qualities we are looking for:
- You are a strategic thinker and builder who thrives on creating mechanisms that scale across thousands of sales professionals.
- Obsessed with the connection between marketing and revenue. You understand that great storytelling must translate into sales conversations pipeline generation and closed deals.
- Deep expertise in GTM enablement with a proven track record of building programs that measurably improve sales effectiveness and drive revenue outcomes.
- Data-driven decision maker who dives deep into metrics analyzes whats working and continuously iterates to improve performance.
- AI-forward in your approach you actively leverage AI tools to increase productivity scale content creation personalize enablement and automate processes.
- Experience working at the intersection of marketing and sales with the ability to speak both languages and build trust with both organizations.
Key job responsibilities
Design and implement scalable GTM enablement mechanisms that translate marketing narratives into sales-ready content plays and customer conversations that drive revenue.
Partner with sales leaders marketing leaders and field teams to identify gaps in enablement and build structured programs that improve sales effectiveness and win rates.
Develop comprehensive enablement frameworks including: sales plays pitch decks competitive battle cards objection handlers customer proof points and training programs specifically for data and AI solutions.
Build and leverage AI-powered tools and automation to scale content creation personalize enablement materials and improve the efficiency of enablement delivery.
Create feedback loops between marketing sales and customers to ensure enablement content and programs evolve based on real-world effectiveness and market dynamics.
Establish metrics and reporting mechanisms to measure the impact of enablement programs on sales readiness pipeline generation and revenue outcomes.
Work cross-functionally with product marketing demand generation sales operations and field leadership to ensure alignment and maximize impact.
About the team
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- 4 years of working with Data & AI related technologies including but not limited to AI/ML GenAI Analytics Database and/or Storage experience
- Demonstrated expertise using AI tools to improve productivity scale content creation and automate processes
- Track record of building strong partnerships between marketing and sales organizations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The AWS Product Marketing team is seeking a senior marketing leader to develop and execute go-to-market enablement strategies that empower our sales teams to drive meaningful business outcomes with customers. The person in this role will serve as the critical bridge between marketing and sales ensuring our data and AI narratives translate into actionable sales plays customer conversations and ultimately revenue growth. You will deeply understand both the marketing story and the sales reality then build scalable mechanisms processes and AI-powered tools to enable our field teams to be trusted advisors to customers on their data and AI transformation journeys.
Here are some other qualities we are looking for:
- You are a strategic thinker and builder who thrives on creating mechanisms that scale across thousands of sales professionals.
- Obsessed with the connection between marketing and revenue. You understand that great storytelling must translate into sales conversations pipeline generation and closed deals.
- Deep expertise in GTM enablement with a proven track record of building programs that measurably improve sales effectiveness and drive revenue outcomes.
- Data-driven decision maker who dives deep into metrics analyzes whats working and continuously iterates to improve performance.
- AI-forward in your approach you actively leverage AI tools to increase productivity scale content creation personalize enablement and automate processes.
- Experience working at the intersection of marketing and sales with the ability to speak both languages and build trust with both organizations.
Key job responsibilities
Design and implement scalable GTM enablement mechanisms that translate marketing narratives into sales-ready content plays and customer conversations that drive revenue.
Partner with sales leaders marketing leaders and field teams to identify gaps in enablement and build structured programs that improve sales effectiveness and win rates.
Develop comprehensive enablement frameworks including: sales plays pitch decks competitive battle cards objection handlers customer proof points and training programs specifically for data and AI solutions.
Build and leverage AI-powered tools and automation to scale content creation personalize enablement materials and improve the efficiency of enablement delivery.
Create feedback loops between marketing sales and customers to ensure enablement content and programs evolve based on real-world effectiveness and market dynamics.
Establish metrics and reporting mechanisms to measure the impact of enablement programs on sales readiness pipeline generation and revenue outcomes.
Work cross-functionally with product marketing demand generation sales operations and field leadership to ensure alignment and maximize impact.
About the team
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- 4 years of working with Data & AI related technologies including but not limited to AI/ML GenAI Analytics Database and/or Storage experience
- Demonstrated expertise using AI tools to improve productivity scale content creation and automate processes
- Track record of building strong partnerships between marketing and sales organizations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 118200.00 - 160000.00 USD annually
Required Experience:
Manager
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