Senior Marketing Lead Strategic Markets

Evident ID

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profile Job Location:

Atlanta, GA - USA

profile Monthly Salary: Not Disclosed
Posted on: 9 days ago
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

The worlds largest organizations rely on Evident to help them protect their business and brand from third-party risk. Our game-changing technology - which enables the secure exchange of risk data like proof of insurance identity business registration and other information - helps our customers verify that their partners have all of the required credentials to do business.

In todays new remote-first ever-changing regulatory environment our secure privacy-first enterprise platform accessible via web portal or API provides a highly scalable and configurable solution to manage communications storage decisioning and ongoing monitoring of credentials.

Evident is a VC-backed technology startup headquartered in Atlanta GA. Learn more at .

Were looking for a high-agency hands-on marketing leader to own and scale a new market opportunity where we already have strong product-market fit a clear ICP and early traction.

This is not a specialist roleand its not a pure strategy role.

This is for someone who wants to own outcomes work closely with Sales and operate across the full marketing stack to turn early success into repeatable scalable growth.

Youll act as the marketing partner to a focused sales motiondriving awareness pipeline and ultimately revenue for a new segmentwhile also leading additional high-impact growth programs across the business.

This is a hybrid role located in Atlanta GA.

Responsibilities

Build & Scale GTM for a New Strategic Market (Primary Focus)

You will be the primary marketing owner for a new ICP / market / line of business.
  • Own awareness and pipeline generation for this segment in close partnership with Sales
  • Work side-by-side with AEs and business development to generate pipeline support deals and accelerate revenue
  • Participate in pipeline reviews and deal strategy where helpfulbringing a marketing perspective to how opportunities are created and won
  • Develop and evolve the go-to-market approachwhat we say who we target and how we reach them
  • Identify whats working double down and scale it into repeatable programs
Build the playbook as you go

This is a true ownership role. When this market grows its because of your work.

Cross-Functional Growth Programs

In addition to owning the new market youll take on a portfolio of high-priority initiatives across the broader business.
These may include:

  • New product or feature launches
  • Strategic campaigns
  • Emerging opportunities (especially in a fast-evolving AI landscape)

    Your portfolio and priorities will evolve with the needs of the business but expect to have ownership and make an impact.

Requirements

  • Experience owning and driving marketing programs tied to pipeline and revenue
  • Strong capabilities in campaign strategy and executionyou can design and run programs end-to-end and you can operate across multiple channels (paid content lifecycle events etc)
  • Ability to develop messaging positioning and enablement in close partnership with Sales
  • Enthusiasm for working directly in tools (CRM automation campaign platforms) and demonstrated ability to use AI and modern tools to move faster and increase output
  • High degree of ownership initiative and bias toward action and ability to navigate ambiguity and evolving priorities
Why Evident
Our team solves a crucial problem with huge business potential together and we are able to see exactly how our contribution affects customers!
Competitive pay package including base pay and stock options
Full medical dental vision benefits and 401K
Unlimited PTO
Paid parental leave to support you and your family
Home internet stipend virtual events & more!
Recently named one of Atlantas Coolest Companies & 50 on Fire by Atlanta Inno
Recently named one of the Top 10 Fastest Growing Companies in Atlanta & one of the Best Places to Work in Atlanta by Atlanta Business Chronicle
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Senior IC

The worlds largest organizations rely on Evident to help them protect their business and brand from third-party risk. Our game-changing technology - which enables the secure exchange of risk data like proof of insurance identity business registration and other information - helps our customers verif...
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About Company

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Enhance third-party risk management with Evident's automated platform. Streamline vendor compliance and proactively manage risks with ease.

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