Senior Digital & Campaign Strategy Marketing Manager

PharMerica

The Senior Digital & Campaign Strategy Marketing Manager is responsible for leading the strategy execution and optimization of integrated marketing campaigns and digital channels including paid media website ownership social media (handles and editorial) and webinars. This role serves as the connective tissue between campaign strategy and channel execution ensuring consistent high-performing experiences across the full digital ecosystem.

Reporting to the Director of Marketing Strategy & Creative Experiences this role partners closely with creative content analytics and cross-functional teams to deliver campaigns that drive awareness engagement and measurable business impact.

Schedule: Monday - Friday hours per business needs

Benefits and perks for You!

• Medical Dental Vision insurance
• Health Savings & Flexible Spending Accounts (up to $5000 for childcare)
• Tuition discounts & reimbursement
• 401(k)
• Company Paid Time Off*
• Shift Differential
• DailyPay
• Pet Insurance
• Employee wellness and discount programs

*Benefits may vary by employment status

• Leads the development and execution of integrated campaign strategies aligned to brand and business objectives
• Translates campaign goals into clear channel plans across paid owned and earned digital touchpoints
• Partners with creative and channel teams to ensure campaigns are cohesive on-brand and audience-centric
• Owns campaign timelines briefs and performance reporting
• Owns the strategy execution and optimization of paid digital media (e.g. search social display and other performance channels)
• Manages budgets targeting testing and optimization to maximize ROI and campaign effectiveness
• Partners with internal teams or agencies to continuously improve performance through data-driven insights
• Serves as the primary owner of the website and campaign landing pages ensuring content UX and performance support marketing goals
• Partners with digital UX and analytics teams to optimize journeys conversion paths and user experience
• Maintains content governance prioritization and continuous improvement roadmap for web properties
• Owns the organizations social media presence including platform strategy channel management and editorial planning
• Leads social content strategy in partnership with creative and content teams to support campaigns brand storytelling and engagement goals
• Ensures consistent voice messaging and brand expression across all social platforms
• Leads strategy and execution for webinars and virtual programs as part of the broader campaign mix
• Partners with subject matter experts creative teams and channel owners to drive attendance and engagement
• Measures and optimizes webinar performance and downstream impact
• Defines KPIs and success metrics for campaigns and digital channels
• Analyzes performance data to generate insights and recommendations
• Uses learnings to refine strategies improve execution and inform future planning

• Bachelors degree in Marketing Communications Business or a related field
• 7 years of experience in digital marketing campaign strategy or integrated marketing roles
• Proven experience owning campaign strategy and execution across paid media web social and digital programs
• Strong understanding of digital performance metrics analytics and optimization best practices
• Experience managing complex projects with multiple stakeholders and timelines
• Excellent communication collaboration and presentation skills
• Health care experience required