The Senior Digital & Campaign Strategy Marketing Manager is responsible for leading the strategy execution and optimization of integrated marketing campaigns and digital channels including paid media website ownership social media (handles and editorial) and webinars. This role serves as the connective tissue between campaign strategy and channel execution ensuring consistent high-performing experiences across the full digital ecosystem.
Reporting to the Director of Marketing Strategy & Creative Experiences this role partners closely with creative content analytics and cross-functional teams to deliver campaigns that drive awareness engagement and measurable business impact.
Schedule: Monday - Friday hours per business needs
Benefits and perks for You!
Medical Dental Vision insurance
Health Savings & Flexible Spending Accounts (up to $5000 for childcare)
Tuition discounts & reimbursement
401(k)
Company Paid Time Off*
Shift Differential
DailyPay
Pet Insurance
Employee wellness and discount programs
*Benefits may vary by employment status
Responsibilities
Leads the development and execution of integrated campaign strategies aligned to brand and business objectives
Translates campaign goals into clear channel plans across paid owned and earned digital touchpoints
Partners with creative and channel teams to ensure campaigns are cohesive on-brand and audience-centric
Owns campaign timelines briefs and performance reporting
Owns the strategy execution and optimization of paid digital media (e.g. search social display and other performance channels)
Manages budgets targeting testing and optimization to maximize ROI and campaign effectiveness
Partners with internal teams or agencies to continuously improve performance through data-driven insights
Serves as the primary owner of the website and campaign landing pages ensuring content UX and performance support marketing goals
Partners with digital UX and analytics teams to optimize journeys conversion paths and user experience
Maintains content governance prioritization and continuous improvement roadmap for web properties
Owns the organizations social media presence including platform strategy channel management and editorial planning
Leads social content strategy in partnership with creative and content teams to support campaigns brand storytelling and engagement goals
Ensures consistent voice messaging and brand expression across all social platforms
Leads strategy and execution for webinars and virtual programs as part of the broader campaign mix
Partners with subject matter experts creative teams and channel owners to drive attendance and engagement
Measures and optimizes webinar performance and downstream impact
Defines KPIs and success metrics for campaigns and digital channels
Analyzes performance data to generate insights and recommendations
Uses learnings to refine strategies improve execution and inform future planning
Qualifications
Bachelors degree in Marketing Communications Business or a related field
7 years of experience in digital marketing campaign strategy or integrated marketing roles
Proven experience owning campaign strategy and execution across paid media web social and digital programs
Strong understanding of digital performance metrics analytics and optimization best practices
Experience managing complex projects with multiple stakeholders and timelines
Excellent communication collaboration and presentation skills
Health care experience required
About our Line of Business
PharMerica an affiliate of BrightSpring Health Services delivers personalized pharmacy care through dedicated local teams serving health care providers such as skilled nursing facilities senior living communities and hospitals. We also cater to individuals with behavioral needs infusion therapy needs seniors receiving in-home care and patients with cancer. Operating long-term care home infusion and specialty pharmacies across the nation we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions backed by industry-leading technology and regulatory expertise ensure accurate medication access cost control and compliance with best-in-class clinical standards. We are committed to enhancing resident health reducing staff burdens and supporting our clients success. For more information visit . Follow us on Facebook Twitter and LinkedIn.
Required Experience:
Manager
Our CompanyPharMericaOverviewThe Senior Digital & Campaign Strategy Marketing Manager is responsible for leading the strategy execution and optimization of integrated marketing campaigns and digital channels including paid media website ownership social media (handles and editorial) and webinars. Th...
Our Company
PharMerica
Overview
The Senior Digital & Campaign Strategy Marketing Manager is responsible for leading the strategy execution and optimization of integrated marketing campaigns and digital channels including paid media website ownership social media (handles and editorial) and webinars. This role serves as the connective tissue between campaign strategy and channel execution ensuring consistent high-performing experiences across the full digital ecosystem.
Reporting to the Director of Marketing Strategy & Creative Experiences this role partners closely with creative content analytics and cross-functional teams to deliver campaigns that drive awareness engagement and measurable business impact.
Schedule: Monday - Friday hours per business needs
Benefits and perks for You!
Medical Dental Vision insurance
Health Savings & Flexible Spending Accounts (up to $5000 for childcare)
Tuition discounts & reimbursement
401(k)
Company Paid Time Off*
Shift Differential
DailyPay
Pet Insurance
Employee wellness and discount programs
*Benefits may vary by employment status
Responsibilities
Leads the development and execution of integrated campaign strategies aligned to brand and business objectives
Translates campaign goals into clear channel plans across paid owned and earned digital touchpoints
Partners with creative and channel teams to ensure campaigns are cohesive on-brand and audience-centric
Owns campaign timelines briefs and performance reporting
Owns the strategy execution and optimization of paid digital media (e.g. search social display and other performance channels)
Manages budgets targeting testing and optimization to maximize ROI and campaign effectiveness
Partners with internal teams or agencies to continuously improve performance through data-driven insights
Serves as the primary owner of the website and campaign landing pages ensuring content UX and performance support marketing goals
Partners with digital UX and analytics teams to optimize journeys conversion paths and user experience
Maintains content governance prioritization and continuous improvement roadmap for web properties
Owns the organizations social media presence including platform strategy channel management and editorial planning
Leads social content strategy in partnership with creative and content teams to support campaigns brand storytelling and engagement goals
Ensures consistent voice messaging and brand expression across all social platforms
Leads strategy and execution for webinars and virtual programs as part of the broader campaign mix
Partners with subject matter experts creative teams and channel owners to drive attendance and engagement
Measures and optimizes webinar performance and downstream impact
Defines KPIs and success metrics for campaigns and digital channels
Analyzes performance data to generate insights and recommendations
Uses learnings to refine strategies improve execution and inform future planning
Qualifications
Bachelors degree in Marketing Communications Business or a related field
7 years of experience in digital marketing campaign strategy or integrated marketing roles
Proven experience owning campaign strategy and execution across paid media web social and digital programs
Strong understanding of digital performance metrics analytics and optimization best practices
Experience managing complex projects with multiple stakeholders and timelines
Excellent communication collaboration and presentation skills
Health care experience required
About our Line of Business
PharMerica an affiliate of BrightSpring Health Services delivers personalized pharmacy care through dedicated local teams serving health care providers such as skilled nursing facilities senior living communities and hospitals. We also cater to individuals with behavioral needs infusion therapy needs seniors receiving in-home care and patients with cancer. Operating long-term care home infusion and specialty pharmacies across the nation we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions backed by industry-leading technology and regulatory expertise ensure accurate medication access cost control and compliance with best-in-class clinical standards. We are committed to enhancing resident health reducing staff burdens and supporting our clients success. For more information visit . Follow us on Facebook Twitter and LinkedIn.
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