Marketing Operations and Analytics Manager

Marketing Operations and Analytics Manager

Austin TX Arboretum Plaza (Hybrid)

Position Summary

Thales is looking for aMarketing Operations & Analytics Manager to play a key role in driving marketing performance campaign execution and pipeline contribution across the region.

In this position you will also ensure all inbound and outbound demand is accurately captured qualified and converted into pipeline through well-designed processes consistent execution and actionable analytics.

Key Areas of Responsibility

• Lead the operational execution of regional marketing campaigns ensuring programs are correctly built tracked and compliant. Oversee key activities including email programs workflow configuration segmentation list management and QA. Ensure data accuracy and proper performance tracking across systems in alignment with global standards.
• Take primary responsibility for regional campaign and funnel performance analysis. Use reporting tools and dashboards to monitor inquiry conversion and pipeline contribution metrics. Identify performance gaps uncover root causes and provide structured optimization recommendations. Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders.
• Analyze lead follow-up performance SLA adherence and pipeline conversion from inbound and outbound activities. Review disposition trends and highlight improvement opportunities. Provide data-driven recommendations to improve alignment between marketing output and BDR execution.
• Act as the regional analytical point of contact for Marketing ABM Central MOPS and BDR teams. Support demand review discussions with structured performance insights and ensure consistent KPI visibility across stakeholders.

Minimum Qualifications

• 8 years of experience in marketing operations marketing analytics or revenue operations roles. Expert in building and maintaining dashboards in PowerBI (data modeling KPI structuring performance visualization).
• Practical experience working with Salesforce and Marketo for campaign tracking and funnel analysis.
• Demonstrated ability to analyze campaign and pipeline performance identify performance gaps and translate data into clear optimization recommendations and overall marketing operations strategy.
• Solid understanding of marketing funnel metrics conversion analysis and attribution logic.
• Strong attention to detail and structured problem-solving approach.
• Ability to influence cross-functionally and manage multiple high priority projects congruently. Clear and concise communication skills and experience presenting data-driven insights.

Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

If youre excited about working with Thales but not meeting the requirements for this position we encourage you to join our Talent Community!

Special Position Requirements

• Schedule: Core business hours Monday Friday.
• Physical Environment: General office & warehouse environment.
• Travel: This position may require domestic travel less than 15%.
• Regulatory Compliance Requirements: None.

Why Join Us

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We are an equal opportunity employer including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin disability protected Veteran status age or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales please contact us at .

The reference Total Target Compensation (TTC) market range for this position inclusive of annual base salary and the variable compensation target is between

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including but not limited to the employees career path history competencies skills and performance as well as the companys annual salary budget the customers program requirements and the companys internal equity. Thales may offer additional benefits and other compensation depending on circumstances not related to an applicants status protected by local state or federal law.

(For Internal candidate if you need more information please reach out to your HR Shared Service 1st Point)

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents including the following:

Elective Health Dental Vision FSA/HSA Voluntary Life and AD&D Whole Group Life w/LTC Critical Illness Hospital Indemnity Accident Insurance Legal Plan Identity Theft and Pet Insurance

Retirement Savings Plan after 30 days of employment with a company contribution and a match and with no vesting period

Company paid holidays and Paid Time Off

Company provided Life Insurance AD&D Disability Employee Assistance Plan and Well-being Program