Sales Representative Off Trade

Job Purpose

Conducts sales and marketing activities to increase brand awareness demand and distribution in the allocated area.

Key Duties and Responsibilities

Job Scope and Context

• Individual Job
• Based on the road with travel to regional locations regular evening work required
• Target driven able to work independently pressured environment

Sales and growth in market share are increased through targeted sales and marketing activities

Generate sales from existing customers

• Call plan implemented
• Deals and discounts negotiated within agreed parameters
• Customer queries and problems resolved
• Increased sales volumes negotiated within allocated sales area
• New listings and sales targets achieved as per sales plan
• Calls and sales volumes recorded on standard daily working sheets and PDA
• Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA

Implement sales and marketing strategy effectively

• Agreed pricing strategy implemented
• Forward share agreement executed
• Additional forward share opportunities identified and implemented
• Product availability/ distribution targets implemented
• Merchandising standards are maintained
• Floor displays are as per agreements

Implement promotions

• Promotions arranged according to the promotions plan
• Promotional stock staff and point of sale for promotions arranged
• Promotions set up and implemented according to set criteria and on time
• Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Generate new business

• New business initiated as per targets
• Leads followed up and feedback provided to sales managers
• Business opportunities to sell product range identified
• Documentation required for the opening of new accounts collated and followed up

Productive relationships with internal and external stakeholders maintained

Build relationships with customers

• Increased sales volumes negotiated
• Customer queries and problems resolved effectively
• Pernod Ricard is a preferred supplier
• Business opportunities to sell product range identified

Liaise with Merchandisers

• Merchandising standards are maintained
• Floor displays are as per agreements
• Ad hoc merchandising opportunities exploited

Develop collaborative relationship with the Call Centre

• Orders are captured correctly and on time
• Out of stock information available to reps
• On hold accounts information available to reps

Liaise with Regional Promotions Manager

• Promotions set up and implemented according to set criteria and on time
• Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Build collaborative relationships with bar staff and venue owners

• New trends identified
• Pernod Ricard is the preferred supplier

Key Competencies and Experience

Knowledge Skills and Attributes:

Functional and Technical Competencies:

• Market & Environment Commercial Strategy Results Orientation Negotiation Techniques Promotion Merchandising Evaluation of Commercial Activities Customer relationship Management Sales Team Management

Behavioural Competencies:

• Effective Decision Making Planning and Organising Team Work Communication Technical Expertise Presentation Skills Influencing & Negotiation Big Picture Thinking Innovation Change Management Making Things Happen Initiative

Qualifications and Experience:

• National Diploma level with commerce sales and marketing preferable
• 2 years sales experience in the liquor industry or within an FMCG environment
• Valid Drivers License

Job Posting End Date:

Target Hire Date:

Target End Date: