Strategist, Growth Marketing

Were hiring a Marketing Strategist who will sit across both Bespoke Post and Halfday. Youll drive the day-to-day campaign strategy and management across all acquisition channels. Youll manage a multi-million-dollar paid budget build out the executional strategy for new and existing initiatives and partner cross-functionally to scale revenue efficiently.

• Drive Paid Social Growth. Plan and manage a multi-million-dollar performance budget across Meta Pinterest and other channels. Continuously refine creative audiences bidding and funnel strategy to hit ROAS targets.

• Oversee Paid Search Agency. Be the first point of contact for our Google agency in performance management providing campaign direction and maintaining cross-media channel efficiencies

• Develop Landing Pages: Independently create and test custom landing pages in Shopify to test across relevant growth channels and iterate on learnings.

• Integrate Attribution & Incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests holdouts post-purchase surveys).

• Build Out Tactical Testing Agenda. Design A/B Tests execute cross-channel lift studies and report back on learnings to the wider organization.

• Report Forecast and Align. Own daily growth metric reporting budget forecasting and weekly performance readouts. Communicate insights clearly to leadership.

• Identify Creative Needs. Collaborate directly with the Growth Creative team to identify gaps opportunities and specific deliverables for Paid Social and Video campaigns.

• Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.

• 2-4 years in DTC growth/performance marketing with proven ownership of $2M annual budgets and full-funnel strategy.

• Deep hands-on expertise with Meta and Google

• Familiarity with Shopify to merchandise and build landing pages configure offers/discounts/bundles and partner with dev team on CVR optimization opportunities.

• Strong attribution/incrementality toolkit (e.g. geo experiments holdouts MMM/modeled attribution platform lift studies) and the judgment to balance precision with speed.

• Analytical rigor: Excel/Sheets proficiency Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.

• Proven ability to use AI for measurable efficiency gains task automation website/tool prototyping or accelerating execution

• Cross-functional collaboration: Youve worked with multiple teams (Creative Product Merchandising etc.) in order to build and deliver on go-to-market plans.

• Bias to action and owner mindset. Youll roll up your sleeves and also manage agencies/partners to outcomes.

• Experience in travel/outdoor bags/luggage retail or adjacent categories.

• Success launching new products and scaling evergreen SKUs.

• Working fluency with Amazon a bonus