Director, Audience Product Marketing

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara we are helping improve the safety efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP these industries are the infrastructure of our planet including agriculture construction field services transportation and manufacturing and we are excited to help digitally transform their operations at scale.

Working at Samsara means youll help define the future of physical operations and be on a team thats shaping an exciting array of product solutions including Video-Based Safety Vehicle Telematics Apps and Driver Workflows and Equipment Monitoring. As part of a recently public company youll have the autonomy and support to make an impact as we build for the long term.

About the role:

Samsara is seeking a Director Audience Product Marketing to lead the team responsible for contextualizing our platform for specific regions and industries. You will manage a diverse team of PMMs aligned to geographic regions (including EMEA and Mexico) and key industry verticals including public and private sectors.
Your mission is to move beyond individual features and integrate multiple offerings into broader high-value solutions that resonate with specific buyer needs. With your team you will own the strategic narrative for these audiences ensuring our GTM strategy messaging content and enablement approach achieves bookings targets and pipeline goals. You will partner closely with sales and marketing leaders to craft and execute plans. You will also partner with product to introduce new offerings that are specific to these audiences. This is a high-impact leadership role requiring a blend of commercial orientation technical depth and masterful storytelling to drive growth.

This is a remote position open to candidates based in the US. Relocation assistance will not be provided for this role.

In this role you will:

• Architect Audience-Specific GTM Strategies: Develop and execute solution plans based on deep understanding of target markets regional landscapes and vertical-specific issues.
• Own Contextualized Messaging: Build positioning and narratives that unify Samsaras platform vision in specific regions and segments ensuring it reflects their priorities and speaks their language.
• Drive Pipeline and Bookings: Partner closely with Sales and Marketing to develop content and campaigns specifically designed to achieve bookings targets for your assigned regions and verticals.
• Lead Regional & Vertical Product Launches: Own the launch of regional- and vertical-specific capabilities ensuring the roadmap is technically sound and aligns with field enablement.
• Develop Deep Buyer Insights: Identify key buyers and develop personas to understand the buying journey and how they evaluate technology decisions.
• Empower the Field: Create high-priority enablement content including playbooks battlecards and presentations.
• Analyze Market Performance: Use data to craft and adjust strategies to improve performance and velocity.
• Champion role model and embed Samsaras cultural principles (Focus on Customer Success Build for the Long Term Adopt a Growth Mindset Be Inclusive Win as a Team) as we scale globally and across new offices
• Hire develop and lead an inclusive engaged and high performing team

Minimum requirements for the role:

• Experience: 7 years in Product and/or Solutions Marketing (B2B SaaS preferred) and 5 years of experience building and leading high-performing teams.
• Leadership: Proven success in management and development with the ability to lead cross-functionally across Product Engineering and Sales.
• Customer Focus: Customer-centric marketer with a focus on pipeline generation and acceleration and proven track record of reducing cognitive load for GTM teams and customers alike.
• Communication: Exceptional written and verbal communication skills; ability to distill complex technical ideas into bold strategic narratives.
• Education: Bachelors degree required.

An ideal candidate also has:

• Solution Mindset: Experience integrating multiple offerings into a broader solution that creates additional value for buyers.
• Relevant Experience with our Regions & Verticals: Experience managing regionally distributed teams or launching products in international markets like EMEA or Mexico. Experience marketing or selling into Public Sector a plus.
• Agility: Ability to thrive in ambiguity and lead without a playbook in a fast-moving outcome-focused environment.
• Advanced Degree: MBA or relevant Masters degree preferred.