Email Marketing Engineer
Durham, NC - USA
Job Summary
Job Description:
Note: Fidelity will not provide immigration sponsorship for this position.
The Role
Fidelity Charitable is looking for an Email Marketing Automation Specialist to join a dedicated team building sophisticated high-impact communications for donors financial advisors and nonprofit organizations. This is an individual contributor role for someone who thrives in the technical details of email marketing automation and wants their work to directly advance the mission of an organization that supports nonprofits with billions of dollars in donor-recommended grants annually.
You will be a hands-on practitioner responsible for building campaign automations audience segmentation strategies and personalized customer journeys within Salesforce Marketing Cloud. You will partner closely with senior team members and business stakeholders to translate campaign requirements into reliable high-performing email executions that align with organizational strategy and compliance standards.
The Expertise and Skills You Bring
Salesforce Marketing Cloud expertise: Hands-on experience across Journey Builder Email Studio Automation Studio Contact Builder and Data Designer. Working knowledge of AMPscript is a plus. Able to execute campaign builds end-to-end with guidance troubleshoot platform issues and follow team standards and best practices.
Data and segmentation: Ability to work with data models and build segmentation queries within SFMC. Comfortable executing against defined requirements and asking good questions when the technical approach needs clarification.
Deliverability and compliance: Working understanding of email deliverability authentication standards (SPF DKIM DMARC) and compliance requirements including CAN-SPAM CCPA and GDPR with the ability to identify and flag issues as they arise.
Testing and optimization: Experience using tools such as Litmus and Validity to test and troubleshoot email performance with the ability to interpret results and surface recommendations.
Attention to detail: Organized and detail-oriented with the ability to lead multiple campaigns in flight prioritize effectively and meet deadlines in a fast-moving environment.
Event marketing execution: Experience building event invitations and event landing pages within event management platforms such as Splash or similar tools with an understanding of how event communications integrate with broader campaign workflows in SFMC.
Communication: Ability to clearly communicate status and questions on active builds and flag when requirements need clarification before execution begins.
2-3 years of hands-on Salesforce Marketing Cloud experience
Experience working within an enterprise-scale SFMC implementation preferred
Salesforce Marketing Cloud certifications (Email Specialist or equivalent) are a plus
Experience with Adobe Workfront or a comparable project management platform is preferred
The Team
We are the Marketing Technology & Operations team at Fidelity Charitable and we sit at the center of how one of the nations most impactful philanthropic organizations connects with its donors financial advisors and nonprofit partners. Our work enables Fidelity Charitable to deliver personalized timely and meaningful communications at scale supporting a mission that has facilitated more than $118 billion in grants to charitable organizations since our founding.
We collaborate closely with business partners across marketing product compliance and technology as well as external vendors and platform partners. We are committed to a culture of continuous learning technical excellence and inclusion where every team member has room to grow and every contribution connects to something larger than the work itself. We believe that marketing technology built and led with care has the power to amplify generosity and strengthen the communities we serve.
Note: Fidelity will not provide immigration sponsorship for this position
Certifications:
Category:
MarketingMost roles at Fidelity are Hybrid requiring associates to work onsite every other week (all business days M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles. Some roles may have unique onsite requirements. Please consult with your recruiter for the specific expectations for this position.
Please be advised that Fidelitys business is governed by the provisions of the Securities Exchange Act of 1934 the Investment Advisers Act of 1940 the Investment Company Act of 1940 ERISA numerous state laws governing securities investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations including FINRA among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Required Experience:
IC
About Company
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