Brand Manager, CA! Core, Marketing, China

Job Description

Key Responsibilities:

• Develop and execute integrated 360 brand communication campaigns with a strong emphasis on TVC social media and entertainment partnerships (e.g. variety shows IPs KOL collaborations).
• Lead end-to-end campaign managementfrom creative ideation and agency coordination to media execution and performance tracking.
• Identify and leverage trending social topics youth culture insights and digital behaviors to create buzzworthy content that resonates with Gen Z and young consumers.
• Collaborate closely with Media Digital and Creative agencies to ensure consistent and high-impact brand storytelling across platforms.
• Monitor campaign ROI and brand health metrics; optimize strategies in real-time to maximize brand visibility engagement and business impact.

• Contribute to innovation pipelines by identifying white-space opportunities rooted in consumer needs and market trends.
• Support the development and launch of new product or packaging concepts through compelling go-to-market communication plans.
• Partner with R&D Sales and Category teams to ensure seamless integration of innovation into the broader brand ecosystem.

Qualifications:

• Bachelors degree or above;
• Minimum 46 years of experience in brand management preferably in FMCG with proven success in digital/social-led campaigns.
• Strong track record in managing high-profile media partnerships (e.g. variety shows streaming platforms) and social-first content creation.
• Exceptional creativity with a finger on the pulse of Chinese digital and youth cultureable to get the social point instantly.
• Highly adaptable resilient under pressure and comfortable navigating ambiguity in a matrixed organization.
• Excellent communication and cross-functional collaboration skills; fluent in English and Mandarin.
• Passion for building iconic brands with purpose and playfulness.

Business Unit Summary

Mondelēz International entered the China market in 1984. Headquartered in Shanghai Mondelēz Greater China is a leading company in the snacks business including biscuits Chocolate candy & gum and beverages. With over 4000 employees Mondelēz has established manufacturing plants in East South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the companys vision to bring an abundance of deliciousness to consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.

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