Lead Marketing Manager
Job Summary
Hi weareecobee.
ecobee introduced the worlds first smart Wi-Fi thermostat to help millions of consumers save money conserve energy and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment all while being part of the exciting connected home revolution.
In 2021 ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable cleaner energy products poised to revolutionize the 21st century electrical grid. Together we take pride in making a meaningful difference to the environment.
Why we love to do whatwe do:
Were helping build the world of tomorrow with solutions that improve everyday life while making a positive impact onthe planet. Ourproducts and serviceswork in harmonytoprovide comfort efficiency and peace of mind for millions of homes and businesses. While were proud of what weve done so far theres still a lot we can doand you can be part of it.
Join our extraordinary team.
Were a rapidly growing global tech company headquartered in Canada in the heart of downtown Toronto with an office in Leeds UK and remote ecopeeps in the US. We get to work with some of North America and UKs leading professionals. Our colleagues are proud to bring their authentic selves to work confident that what we do is grounded in a greater purpose. Were always looking for curious talented and passionate people to join our team.
Who Youll Be Joining
Youll join ecobees Brand and Product Marketing team as a senior individual contributor with broad crossfunctional impact. As a Lead Marketing Manager you will be the strategic owner of gotomarket execution and growth initiatives for ecobees ecosystem solutions with focus on ecobees security offering.
This role does not have direct reports but it carries executivelevel influence. You will partner closely with Product Sales and Marketing to ensure strategy translates into clear compelling and commercially impactful execution in the market.
This is a role for an experienced product marketer who can operate comfortably at both the strategic and executional levels and who thrives on driving growth through influence rather than authority.
How Youll Make an Impact
Own endtoend gotomarket execution including launch readiness GTM signoff and market delivery across products and services.
Translate product and portfolio positioning and storytelling into clear consumer messaging and launch plans across all customer and sales channels.
Serve as the single point of accountability for launch quality timing and consistency across marketing sales and customer touchpoints.
Lead growth initiatives across acquisition adoption expansion and retention to drive revenue ARPU and customer lifetime value.
Partner with Product Marketing and Sales to shape growth hypotheses prioritize initiatives and drive execution.
Track analyze and communicate the impact of growth initiatives surfacing insights and recommendations to senior leadership.
Own marketing channel orchestration ensuring aligned channel plans compelling narratives and sales readiness with sales teams.
Operate as a senior crossfunctional leader without authority driving alignment clarity and momentum across Product Sales and Marketing.
What Youll Bring to the Table
8 years in product marketing; ideally in a subscription-based or connected hardware environment.
Proven track record of crafting and executing go-to-market strategies that deliver measurable business results.
Deep experience in developing customer-facing positioning and messaging rooted in research and insight.
Strong analytical and performance mindset with the ability to measure impact and drive continuous improvement.
Exceptionally strong ability to influence and collaborate across teams and at all levels of the organization.
Clear communicator and persuasive storyteller who can rally teams around ideas and initiatives.
Comfort operating in ambiguity and taking initiative to drive clarity and progress.
Curious forward-thinking and always looking for new ways to deliver value to customers and the business.
Physical Demands (Applicable in the USA and Canada): While performing the duties of this job the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting close vision and ability to adjust focus. Occasional travel.
Accessibility Statement (Applicable in the United Kingdom): The Company is committed to improving accessibility for employees and applicants with disabilities and to ensuring that they have the support and the tools they need to succeed. We have developed policies relating to human rights accessibility and accommodation in line with the Equality Act 2010. If you feel you need consideration of reasonable adjustments where possible relation to a disability in the application process or in the future or have a question or concern about our policies please reach out to
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin disability status protected veteran status or any other characteristic protected by law.
Required Experience:
Manager