Performance Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
About the role
Were bringing paid acquisition in-house and launching our mobile app. Youll own performance across Meta Google and app channels run a relentless creative testing cadence and be the person who knows exactly why CAC moved last week.
Youll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging your job is to take that and scale it. Fast feedback loops tight iteration and a direct line between your optimizations and revenue.
This is an IC role you wont manage people youll manage channels budgets and outcomes. For the right person its a step up in title and ownership without the overhead of building a team.
What youll own
Who you are
Were bringing paid acquisition in-house and launching our mobile app. Youll own performance across Meta Google and app channels run a relentless creative testing cadence and be the person who knows exactly why CAC moved last week.
Youll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging your job is to take that and scale it. Fast feedback loops tight iteration and a direct line between your optimizations and revenue.
This is an IC role you wont manage people youll manage channels budgets and outcomes. For the right person its a step up in title and ownership without the overhead of building a team.
What youll own
- Day-to-day management of Meta and Google Ads campaign setup bid strategy budget pacing creative rotation
- App growth: Apple Search Ads Google UAC and ASO strategy app store listing keyword optimization A/B testing
- Creative testing framework: structured experiments across audiences creatives and copy weekly velocity
- Attribution and reporting own our MMP setup (AppsFlyer/Adjust) CAC by channel ROAS by segment
- Landing page and App Store conversion optimization in collaboration with design
- Transition from agency: audit existing accounts own the handoff hit the ground running
Who you are
- 36 years managing paid performance in-house youve owned budgets and accounts directly not just reported on them
- Hands-on Meta and Google Ads experience you know how to build and optimize campaigns not just read dashboards
- App growth experience: Apple Search Ads UAC or MMP attribution (AppsFlyer / Adjust / Branch)
- Strong with data you pull your own reports spot anomalies early and know what levers to pull
- Hungry to step up this may be your first Manager title and youre ready to own it
- Fintech financial services or loyalty/rewards experience is a strong plus
- Bonus: TikTok Ads experience as we explore the channel
Required Experience:
Manager
