Field Marketing Manager

ABOUT US

At HUB International we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals families and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn grow and make a difference. Our structure enables our teams to maintain their own unique regional culture while leveraging support and resources from our corporate centers of excellence.

HUB is one of the largest global insurance and employee benefits broker providing a boundaryless array of business insurance employee benefits risk services personal insurance retirement and private wealth management products and services. With over $5 billion in revenue and almost 20000 employees in 600 offices throughout North America HUB has grown substantially in part due to our industry leading success in mergers and acquisitions.

Summary:

This position is for a Field Marketing Manager to join the Canada Field Marketing team to drive strategy development and execution of innovative campaigns to generate leads pipeline and ultimately revenue growth in assigned regions. As a member of the Canada Field Marketing team the Field Marketing Manager will focus on developing and maintaining the relationship with regional sales leaders and represents the whole of marketing for assigned regions supporting the strategy and execution of a coordinated mix of marketing programs to create and accelerate pipeline increase brand awareness and lead generation. This position will report to the Team Lead for Canada East Region.

What you will do:

• Develop and execute field marketing plan(s) with an effective mix of marketing programs in support of business priorities for assigned regions across digital events strategic alliances demand generation campaigns and brand awareness.
• Act as a strategic business partner to sales leadership and point-of-contact for all things marketing in partnership with the Canada East Team Lead. Communicate and educate the sales team regarding new and planned marketing activities including corporate regional and local programs to drive engagement.
• Deeply understand assigned region(s) business objectives including pipeline/revenue targets and be accountable for marketings role in reaching those goals. Drive marketings contribution to revenue by aligning marketing initiatives with sales objectives.
• Become the go-to expert on assigned regions developing a deep knowledge of regional market dynamics competitive landscape and representing the unique needs of assigned regions within the broader marketing organization.
• Drive operational excellence throughout the business connecting the dots and making key decisions to help teams execute the marketing strategy. Plan while prioritizing the customer and regions needs.
• Collaborate effectively with marketing centers of excellence (COEs):
  • Working with the events team deploy a mix of targeted events to acquire new leads create and accelerate pipeline and retain customers
  • Working with digital marketing develop regional paid media strategy to increase brand awareness and lead generation
  • Working with the brand content and public relations team to identify Subject Matter Experts from your assigned regions

• Mentor junior marketing team members and develop their ability to contribute to field marketing strategies.
• Forecast measure analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate conversion metrics database growth/health and pipeline acceleration impact.
• Monitor market for trends benchmarks opportunities best practices tools/platforms and actively recommend opportunities to leadership.

Qualifications:

• Bachelors degree in marketing communications or related area.
• Minimum of 5 years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs. Experience in a B2B environment is an asset.
• A demonstrable understanding of marketing best practices and a proven track record of building and executing multi-channel marketing programs that drive measurable results.
• Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
• Highly organized with the ability to juggle competing demands priorities and resources.
• Thorough proofreading and copywriting skills. Fluent in French and English written and speaking with the ability to lead and present in meetings with Quebec stakeholders and leadership.
• Strong attention to detail and keen focus on quality.
• Naturally collaborative with a track record of building strong working relationships and driving alignment without formal authority.

JOIN OUR TEAM

Do you believe in the power of innovation collaboration and transformation Do you thrive in a supportive and client focused work environment Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization When you join HUB International you will be part of a community of learners and doers focused on our Core Values: entrepreneurship teamwork integrity accountability and service.

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