Manager, Marketing Operations

Purpose Unlimitedis an independent financial services company with an unrelenting focus on customer-centric innovation delivered through technology-driven solutions. Led by entrepreneur Som Seif the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimiteds businesses include Purpose Investments Advisor Solutions by Purpose and is Purpose InvestmentsPurpose Investments is an innovation- driven asset management company with over $20 billion under management offering both managed and quantitative investment products. Much of what is available to the average Canadian investor today is outdated and expensive. Purpose Investments goal is to constantly innovate and make investing simple intuitive and affordable for Status:This is for a current :$115000 - $130000Job DescriptionWho you areAs Manager Marketing Operations you are the operational backbone of the marketing function the person who turns strategy into systems campaigns into measurable outcomes and scattered workflows into a machine that scales. You work directly with the CMO to build the processes tooling and reporting architecture that make ambitious marketing possible. You work at the intersection of campaign execution and AI-powered workflow design using intelligent automation to eliminate the operational friction that slows teams down so the marketing function can move faster without sacrificing precision or brand integrity. This role embodies our value of Innovation rethinking what a high-performance marketing operation looks like at Purpose the person who looks at a marketing calendar and immediately sees the bottlenecks. Youve spent your career building the systems and processes that make creative teams faster campaigns more consistent and data actually actionable. You find it quietly satisfying when the machine runs well and quietly intolerable when it doesnt. You dont treat AI as a shortcut. You treat it as infrastructure a way to automate the operational repetition so your energy goes toward the coordination judgment and problem-solving that actually require you. You dont need oversight to stay on top of things. You are by nature the person keeping track of everything and you want an organization ambitious enough to give you something worth Work: What AI does so you dont have toCampaign briefing templates and intake formsStatus reporting and progress summariesWorkflow routing and task assignmentPerformance dashboard generationCampaign data aggregation across platformsBudget tracking and variance flagsThe Work: What only you can do Diagnose where execution breaks downBuild workflow logic that actually holdsTranslate CMO priorities into operational plansGovern the MarTech stack strategicallyTurn performance data into decisionsHold cross-functional teams to timelinesSpot the risk before it becomes the problemWhat you will ownBuild and maintain a campaign operations framework that takes briefs from intake to launch with consistency speed and zero dropped handoffs with throughput benchmarks set in your first 30 and deploy AI-augmented workflow automation that measurably reduces time-to-launch across campaign types within the first two the marketing performance reporting infrastructure ensuring leadership has clean attributable data on campaign outcomes pipeline contribution and channel efficiency at all rationalize and optimize the MarTech stack eliminating redundancy improving integration and ensuring the tooling serves the strategy not the other way marketing operations as a strategic function not just a support function with documented processes clear SLAs and visibility that earns the trust of the CMO and cross-functional you will work with You report directly to the CMO and sit at the centre of the marketing function the connective tissue between strategy and execution. Youll work closely with content product marketing and digital teams and youll be the primary operational interface with finance legal and technology partners. This is not a role where you manage up by waiting for instructions. Youll need to build trust quickly operate with a high degree of autonomy and make the CMOs priorities operationally real. What you build here will be visible across the organization from day youll build here Marketing operations at the intersection of AI workflow design and financial services is a discipline that most organizations are still figuring out. Youll build capabilities here in AI-powered campaign infrastructure attribution modeling MarTech architecture and operational strategy that dont yet exist as a playbook anywhere. The skills you develop in this role will be among the most sought-after in fintech marketing over the next five years. Purpose is intentionally building the conditions for : what you will bring 57 years in marketing operations campaign management or a related function ideally within financial services fintech or professional servicesDemonstrated experience building or improving campaign workflow and project management systems that operate at scale and across multiple stakeholdersHands-on proficiency with marketing automation CRM and project management platforms youve administered these tools not just used themThe analytical sharpness to interpret performance data identify what it actually means and translate it into operational or strategic recommendationsReal fluency with AI productivity tools not familiarity fluency. Youve designed workflows with AI in them you know where it helps and where it breaks and you govern its outputs with judgmentWhat will set you apart Experience owning or rationalizing a MarTech stack evaluating vendors managing integrations and aligning tooling decisions to business strategyBackground in a regulated industry where operational precision and compliance requirements shaped how campaigns were built and trackedExperience building attribution models or working closely with a revenue or finance team to connect marketing activity to pipeline and growth metricsComfort operating as a senior individual contributor reporting directly to executive leadership youve carried significant ownership without layers of management beneath youAn instinct for where AI automation creates real leverage versus where it introduces risk and the experience to tell the differenceWhat success looks like in your first year A campaign operations framework is live documented and consistently used across all active marketing -augmented workflow automation is running in at least two campaign types with measurable time-to-launch improvements versus CMO has a clean real-time view of campaign performance and pipeline contribution no more manual assembly of data from disconnected audit complete redundancies eliminated and a rationalized stack roadmap delivered and operations is recognized internally as a strategic function with cross-functional partners trusting the process respecting the SLAs and using the systems youve should you join usWe are one of Canadas Top Small & Medium Employers 2023 & believe in innovation and a vibrant culture-work for an innovative people-first financial services firm that values believe in a flexible work structureA flexible hybrid work model that empowers you to do your best work whether at home or the care about your rewards-Competitive compensation including equity care about your healthcomprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness care about your quality of life-flexible paid time-off policy with flexible vacation days and flexible sick and mental health care about your family-Paid parental leave for eligible employees with a care about your futureGenerous Group RRSP matching and an optional TFSA care about your developmentWe offer training opportunities and tuition support Investments is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process please contact any member of the People and Culture team at We thank all applicants for their interest; however only those selected for interviews will be work philosophy is a hybrid model allowing for flexibility and must be legally entitled to work in Canada. Immigration sponsorship is not offered for this may use artificial intelligence technology to assist in screening assessing or selecting applicants for this position. Final hiring decisions are made by qualified human reviewers.