Associate Director, Digital Communications

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

Associate Director Digital Communications will serve as the overall project manager of accounts responsible for managing consulting personnel budgets and account profitability; driving new business development across various industry sectors; and contributing strategically to the overall growth and development of Burson Thailand.

What youll do:

Client Service

• Lead digital marketing & communications strategy and best practices across various platforms and social communities
• Develop and implement creative and highly measurable digital marketing & communication programs or campaigns for several high-profile clients while tracking progress with regular reporting on engagement conversion and traffic growth
• Research and identify key influencers KOLs and associated communities for digital marketing & communication campaigns
• Analyze reports identifying rooms for improvement and opportunities to ensure the success of a campaign
• Propose and measure KPIs and ROI
• Supervise production team or suppliers
• Stay up to date with the latest technology and best practices

Business Development

• Develop leads for new business
• Work with Managing Director and New Business Development Director to identify growth areas and expand business
• Grow existing client business
• Embed digital marketing & communication tools in business development pitches and presentations assemble pitch team and strategies for proposals
• Coach junior team members in business development skills

Strategic Counsel / Advice / Creative Inputs

• Offer strategic counsel to clients senior management
• Play an integral role in clients social media crisis or issues management
• Conduct digital marketing & communication training for clients
• Play a central role in developing digital communication strategies and proposals and recommending creative directions/ solutions to help clients achieve their objectives
• Develop and build online media and influencer relationships

Account Management

• Provide accurate budget estimates using the Burson Estimator for projects and retainer accounts
• Manage and track all client budgets to prevent over-servicing
• Develop and build client relationships

Project / Team Management

• Responsible for overall successful management of projects or retainer accounts
• Responsible for assembling the best team to service a project or retainer
• Efficient use of budget allocations to ensure the profitability of account/project
• Manage coach and train junior or new members of the project team
• Play mentor to newcomers
• Ensure that all outputs by team members meet Burson standards client requirements and deadlines
• Day-to-day liaison with clients
• Develop build and manage client relationships
• Manage dynamics of your teams
• Look after professional and emotional welfare of team members
• Conduct performance appraisals of team members

Contributing to the Management of Burson Thailand

• Contribute actively to the management of the Bangkok office including staff development and digital marketing & communication trainings recruitment and confirmation of new staff identification of growth areas for digital PR services etc
• Support the managing director in charting out business strategies and realizing set business goals
• Manage and oversee Burson social media channels to promote the strong reputation as well as attract new prospects

Experience that contributes to success:

• 10 years up of experience in digital marketing media planning and optimization especially in B2C sectors
• Possess a working background in an agency with a proven track record in advising and servicing leading global brands
• Proficiency in digital marketing and analytics tools such as Google Analytics Meta Suites (social analytics) Hootsuites and Mailchimp etc.
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Excellent analytical and project management skills
• Be a self-motivator as well as team-motivator
• Experience in SEO is a plus

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