CMO Greenfield role in Legal Tech AI start-up Sydney

Are you a Head of Marketing/ CMO with a track record launching a brand in Legal Tech Prop Tech Reg Tech or Fin Tech

Keen to make your mark in a greenfield role with a fast growth well funded start-up

We are partnering with a seed-stage company with enterprise-grade products a multi-vertical roadmap and a deliberate decision to invest heavily in marketing from day one.

We are looking for a CMO who will define what the Companys brand means and build a marketing function that is genuinely disruptive in a sector (legal technology) that is extraordinarily conservative.

There is a healthy budget to execute the right strategy - hooray!. This is not a do more with less role. This is a we will fund the right plan role. The CMO will have real resources and real autonomy to build something that stands out not just in legal tech but in Australian B2B SaaS broadly.

The companys audience is two-sided: serving law firms (core buyers) and their clients (lenders developers landlords borrowers) who interact with the platform directly.

The CMO needs to build brand and demand across both sides.

Responsibilities

• Define and own brand identity positioning and messaging across all channels and audiences

• Build and execute a marketing strategy that generates qualified pipeline for a multi-product multi-vertical platform

• Develop go-to-market playbooks for each product vertical (conveyancing banking & finance litigation M&A leasing operations)

• Build the firms presence and reputation in the Australian legal market through content events partnerships PR and thought leadership

• Own the brand narrative for investor communications pitch decks fundraise materials and market positioning

• Explore and execute disruptive marketing approaches that differentiate the firm in a conservative industry campaigns that make people talk

• Build and lead the marketing function from the ground up hiring agency relationships tooling and processes

• Own performance marketing SEO content strategy and demand generation

• Collaborate with the CEO on brand direction pricing strategy and market expansion decisions

• Manage the marketing budget with full accountability for ROI

Requirements

• 8 years of marketing experience with at least 3 years in a senior/leadership role (VP Marketing Head of Marketing or CMO)

• Proven track record building brand and generating pipeline in B2B SaaS or enterprise software

• Experience marketing to professional services financial services or regulated industries

• Demonstrated ability to think creatively and execute campaigns that break through noise not just run standard playbooks

• Strong strategic thinking combined with willingness to be hands-on at a seed-stage company

• Experience with multi-product or multi-vertical marketing (not just single-product)

• Excellent written communication

• Data-driven approach to measuring and optimising marketing performance

• Comfortable working directly with a technical founder and a small fast-moving team

Nice to Have

• Experience in legal technology proptech fintech or regtech

• Background marketing two-sided platforms or marketplaces

• Experience with brand repositioning or rebrand execution

• Track record in the Australian market specifically

• Experience with early-stage or seed-stage companies (building from zero)

• Established network in Australian legal property or financial services sectors

Work Hybrid in great office near Circular Quay - as a founding member of the firm the role comes with a great salary bonus structure and share options post probation.