Marketing Specialist

Marketing Specialist

Company: Reloadly Location: 100% Remote (Argentina or Colombia Only) Working Hours: US Eastern Time (EST)

About Reloadly

Reloadly is a global technology company that builds developer-friendly APIs for payment processing and digital transfers. Our platform allows businessesranging from startups to large global enterprisesto easily embed digital mobile payments airtime top-ups data bundles and digital gift cards directly into their own web and mobile applications. We operate primarily within the Fintech Crypto and Employee Incentives spaces.

About the Role

We are looking for a professional to join our marketing team. If you love blending technical copywriting community management and hands-on video editing this role is for you. You will take full ownership of our content production social media engagement and lead nurturing pipelines to drive B2B growth and brand awareness.

Key Responsibilities

Content & Video Production:

• Newsletter Ownership: Create layout and manage the company newsletter including high-level B2B copywriting and scheduling.

• Multi-Channel Content: Produce written and visual content for blogs social media and other marketing channels.

• Short-Form Video: Film and edit short-form video content (shorts reels stories) optimized for social platforms using Premiere Pro or CapCut.

• Customer Storytelling: Conduct customer interviews and develop compelling stories in both video and written formats.

• PR & Outreach: Pitch promote and publish articles targeting industry e-newsletters in the fintech and crypto sectors.

Social Media & Lead Generation:

• Community Growth: Grow and engage our audiences across LinkedIn and X through daily posting and proactive interaction.

• Visibility Initiatives: Lead community outreach and research opportunities for speaking engagements industry awards and press releases.

• Funnel Execution: Plan and execute email marketing campaigns aimed at nurturing leads and driving conversions.

• MQL Management: Track and manage Marketing-Qualified Leads (MQLs) through the funnel coordinating directly with the sales team via HubSpot.

• Performance Tracking: Analyze performance metrics across all channels and translate data into actionable insights.

Requirements & Qualifications

• Experience: 2 to 5 years of proven experience in B2B digital marketing or content creation (Junior-to-Mid level Sweet Spot).

• Language: Advanced written English with exceptional B2B copywriting skills specifically for newsletters and blogs.

• Location & Schedule: Must be based in Argentina or Colombia with the ability to work a fixed US Eastern Time (EST) schedule.

• Video Skills: Strong hands-on proficiency in filming and editing short-form video content (Portfolio required).

• Technical Literacy: Experience tracking leads and managing automated email workflows in a CRM environment.

Perks & Benefits

• Computer/Laptop is provided.

• 23 days of paid time off (PTO) per year.