About Payoneer

Founded in 2005 Payoneer is the global financial platform that removes friction from doing business across borders with a mission to connect the worlds underserved businesses to a rising global economy. Were a community with over 2500 colleagues all over the world working to serve customers and partners in over 190 countries and territories.

By taking the complexity out of the financial workflowsincluding everything from global payments and compliance to multi-currency and workforce management to providing working capital and business intelligencewe give businesses the tools they need to work efficiently worldwide and grow with confidence.

Your Impact

As the Regional Marketing Senior Director you will:

• Architect and execute innovative marketing strategies to accelerate acquisition and retention driving triple-digit growth in either:
  • Number of ICPs (Ideal Customer Profiles)
  • ARPU (Average Revenue Per User)
• Collaborate closely with Product and Operations to unlock new growth levers and ensure seamless execution across functions.
• Develop programs to drive growth & retention at scale for our mid-size customers.

What Youll Do

Growth Marketing Leadership & Strategy

• Own the regional marketing strategy to drive exponential growth across priority markets and verticals.
• Design and implement go-to-market plans in partnership with Product Sales and Operations.
• Develop and execute growth hacking initiatives leveraging data-driven experimentation to scale acquisition and retention.
• Define and optimize regional playbooks for digital channels lifecycle marketing and vertical expansion.
• Lead a high-performing marketing team fostering a culture of innovation accountability and impact.
• Build track and manage marketing budgets to ensure effective implementation of the strategy.

Performance & Pipeline Management

• Build track and forecast robust marketing pipelines; ensure strong lead generation conversion and quality.
• Develop a programmatic approach with always-on campaigns for sustainable growth.
• Establish and monitor KPIs including:
  • New customer acquisition
  • Retention rates
  • ARPU growth
  • Campaign ROI
• Oversee digital acquisition channels lifecycle campaigns and territory-specific marketing actions.
• Demonstrate experience in paid search SEO and AEO.
• Maintain strict KPI accountability including generating Score-A leads for LATAM Sales Representatives.

Cross-Functional Collaboration

• Partner with Product and Operations to co-create and launch growth initiatives that drive measurable impact.
• Align with local leadership Sales Risk and Compliance to remove friction points and accelerate customer activation.
• Serve as a key regional stakeholder supporting local partnerships PR and ecosystem positioning.

Customer & Market Insights

• Be the voice of the customer in the region bringing actionable market insights to inform positioning and product roadmap.
• Champion the Voice of Customer Program and leverage insights for continuous improvement.
• Develop persona-based insights backed by data to guide value proposition and messaging.

Talent Development & Enablement

• Attract hire coach and retain top marketing talent across LATAM.
• Provide ongoing training mentoring and support to help the team meet ambitious growth targets.
• Enable channels to engage with customers via a strong communication framework & tools.
• Drive a localized content strategy for 1:1 and 1:many communications.

What Were Looking For

• 10 years in B2B marketing leadership roles ideally in fintech tech or large regional/global digital companies.
• Proven track record of triple-digit growth through innovative acquisition and retention strategies.
• Demonstrated expertise in growth hacking and data-driven marketing.
• Strong business acumen with the ability to quantify marketing impact.
• Experience collaborating with Product and Operations for cross-functional growth.
• Excellent communication skills in English and Spanish and/or Portuguese.
• Strong executive presence emotional intelligence and cross-cultural influence.
• Analytical mindset with experience using BI tools and performance dashboards.
• Ability and willingness to travel within the region.
• Experience in top-tier consulting firms preferably in strategic planning or operational efficiency.
• Entrepreneurial spirit with strong ownership initiative and ability to thrive in dynamic environments.
• Experience using Martech tools and a drive to embrace AI.

Preferred but Not Required

• Marketing to SMBs and mid-market clients in cross-border trade or export services.
• Exposure to international payments banking infrastructure or global marketplaces.
• Experience managing distributed teams across multiple LATAM countries.

Why Join Payoneer

• Join a mission-driven company with a global footprint bold vision and hypergrowth DNA.
• Enjoy autonomy to build resources to execute and a culture valuing curiosity collaboration and customer obsession.
• Shape the future of global commercetogether.

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