Alexion JapanSenior Manager, Digital Marketing Nephrology Marketing

This is what you will do:
Senior Manager Digital Marketing will develop a disease website in preparation for the new product launch and execute the interaction with targeted HCPs by appropriate digital channel based on HCP engagement plan aligned with Marketing and Sales. S/he will support Marketing and Sales to fine-tune digital channel approaches by analyzing and utilizing customers feedback. With expertise in digital marketing discipline s/he will contribute to achieving our business target/goal.

You will be responsible for:
Built a disease website Develop a website that ensure patients and HCPs can access appropriate information about diseases and treatments in preparation for the launch
Channel Strategy Work with Marketing to develop digital strategy for new successful product launch including platform/channel selection target prioritization and content selection/development
HCP engagement by digital planning and Execution Provide scientific/clinical information to HCPs by digital channels for making an appropriate decision on their diagnosis and treatment
Lead cross-functional collaboration for digital channel Collaborate with Nephrology marketing Sales to maximize the value of digital channel
Drive branded communication by omni-channel approach Analyze HCPs feedback and share them with Marketing team in a timely manner to fine-tune branded communication leading to omni-channel approach
Optimize state-of-the-art digital channel Explore and adopt new tools/approaches and fine-tune operational processes in digital channel

You will need to have:
5 years of experience in sales and/or customer-facing role
2 years of experience in digital marketing

Ability to utilize digital channels for the effective communication with HCPs
Strong mindset to develop and implement virtual interactions by utilizing existing digital tools and learning advanced digital technologies
Ability to understand both scientific rationale and strategic requirements
Presentation / Logical communication skills
Knowledge of biopharmaceutical industry and its regulations
Sufficient ability to ensure a good collaboration with various stakeholders
Manage own workload and resource allocation by him/herself

We would prefer you to have:
Experience of working in rare diseases company or Nephrology diseases area
Active listening skill
Agility
Entrepreneurship

Date Posted

Closing Date

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