Director, SEM & Paid Marketing

Director SEM & Paid Marketing

We are looking for a highly strategic and hands-on SEM & Paid Marketing Leader to drive growth across high-impact verticals particularly within Consumer Finance and Insurance.

This is a senior high-ownership role where you will lead the end-to-end paid marketing engine-from strategy and execution to automation and optimization. You will be responsible for scaling high-intent traffic improving lead generation efficiency and maximizing ROI across large media budgets.

You will work at the intersection of marketing data science product and analytics playing a critical role in shaping the future of our performance marketing capabilities.

Key Responsibilities:

Strategic Leadership

• Lead the ongoing optimization and evolution of paid marketing efforts including automation and customer journey enhancements
• Develop and execute integrated paid media strategies aligned with aggressive growth goals

Data-Driven Optimization

• Design and implement data-driven strategies to improve lead generation conversion rates and monetization
• Leverage automation and personalization to enhance campaign performance

Cross-Functional Collaboration

• Work closely with SEM Data Science UX/CRO Analytics and Operations teams to improve execution speed and efficiency
• Streamline processes and integrate tools to enhance agility across the marketing function

Vertical Strategy

• Build and execute category-specific growth strategies for consumer finance and insurance
• Identify competitive opportunities and differentiation strategies

Data & Attribution

• Develop and manage advanced attribution models to understand full-funnel performance
• Partner with data science teams on LTV/CAC modeling incrementality testing and bidding optimization

What You Bring:

Experience

• 8 10 years in performance marketing with at least 4 years in a senior leadership role
• Background in lead generation or consumer finance/insurance marketplaces preferred

Subject Matter Expertise

• Deep hands-on experience with SEM platforms (Google Ads SA360)
• Strong expertise in campaign automation attribution and performance optimization

Industry Knowledge

• Proven experience in consumer finance and/or insurance marketing
• Strong understanding of competitive dynamics compliance and lead-generation models

Analytical Strength

• Advanced ability to interpret complex data sets and run large-scale A/B testing
• Ability to translate data into actionable insights for senior stakeholders

Education

• Bachelors degree in Marketing Economics Statistics or a related field
• MBA or Masters degree preferred

Nice to Have:

• Experience in data science or data engineering
• Ability to build automated data pipelines using APIs and internal systems
• Proficiency in Python
• Experience optimizing across the full funnel-from click to conversion to downstream revenue
• Experience managing and mentoring diverse teams
• Understanding of SEO and SEM synergy

What You Can Expect:

• A collaborative fast-paced and high-performance environment
• Strong focus on personal and professional growth
• Opportunity to work with talented driven and diverse teams
• Competitive compensation benefits and performance incentives
• Flexible work options including hybrid and remote opportunities

Why You Should Join:

• Own and scale a high-impact growth engine: Take full ownership of a large-scale paid marketing function with the opportunity to directly influence revenue and business outcomes.
• Work on high-intent high-value categories: Operate in competitive verticals like mortgages credit cards and insurance where your strategies directly impact consumer decisions.
• Data-first experimentation-driven culture: Collaborate with advanced analytics and data science teams to build sophisticated attribution models test at scale and continuously optimize performance.
• Cross-functional leadership exposure: Partner closely with teams across Data Science Product UX/CRO and Operations to drive meaningful business impact.
• Room to innovate and automate: Lead initiatives around marketing automation data pipelines and cutting-edge SEM practices to build a best-in-class performance engine.
• Growth and leadership opportunity: Manage and mentor a high-performing team while shaping long-term strategy at a leadership level.
• Mission-driven work: Be part of a company that helps millions of users make critical life decisions with confidence.