Marketing Analytics Manager

Who We Are

Through our service brands Hyundai Motor Finance Genesis Finance and Kia Finance Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai Genesis and Kia customers and dealerships. We provide vehicle financing leasing subscription and insurance solutions to over 3 million consumers and businesses. Embodying our commitment to grow innovate and diversify we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering philanthropy and the empowerment of our Employee Resource Groups. Together we strive to be the leader in financing freedom of movement.

We Take Care of Our People

Along with competitive pay as an employee of HCA you are eligible for:

Medical dental and vision plans with no-cost and low-cost options

Annual employer HSA contribution

401(k) matching and immediate vesting

Vehicle purchase and lease discounts plus monthly vehicle allowances by job level:

o Associate / Sr. Associate: $350

o Manager / Sr. Manager: $600

o Director: $800

o Executive Director: $900

o VP or Above: $1000

100% employer-paid life and disability insurance

No-cost health and wellbeing programs including a gym benefit

Six weeks of paid parental leave

Paid Volunteer Time Off plus a company donation to a charity of your choice

What to Expect

The Marketing Analytics Manager is responsible for delivering actionable insights that drive lifecycle marketing effectiveness personalization and performance optimization across owned digital channels. This role partners closely with Marketing Digital Product Finance and OEM stakeholders to translate complex data into actionable insights that improve customer acquisition retention and lifetime value.

What You Will Do

1. CrossPlatform Marketing Analytics & Insights

Lead and execute endtoend measurement strategies for digital marketing programs across Salesforce Marketing Cloud and Adobe Experience Cloud.

Define and manage KPIs dashboards and scorecards for lifecycle marketing including conversion retention renewal and crosssell.

Analyze campaign performance to identify optimization opportunities and inform ongoing digital marketing strategies.

2. Journey Analytics & Attribution

Analyze endtoend customer journeys by integrating Adobe behavioral data with Salesforce campaign and journey execution data.

Design and manage attribution models (e.g. multitouch datadriven) to assess marketing impact across channels and touchpoints.

Apply advanced analytics techniques (segmentation cohort analysis LTV modeling propensity scoring) to support targeting and personalization strategies.

Align Adobe Analytics data with Salesforce Marketing Cloud reporting to quantify marketing impact and downstream financial outcomes.

Partner with marketing and UX teams to optimize journey design cadence messaging and experience strategy.

3. Data & Marketing Technology Enablement

Partner with experience teams to ensure reliable data pipelines across platforms such as CRM web analytics media platforms and enterprise data warehouses.

Serve as an analytics stakeholder in marketing technology initiatives (e.g. Salesforce Adobe CDPs).

Ensure analytics solutions scale across multiple brands products and OEM requirements.

4. CrossFunctional & Executive Partnership

Translate complex crossplatform data into clear insights narratives and recommendations tailored to executive marketing and operational audiences.

Support marketing investment decisions lifecycle strategy and digital experience optimization efforts.

Support strategic initiatives such as new product launches dealer programs UX enhancements and digital transformation efforts.

Act as a trusted advisor to marketing leadership on performance trends risks and investment decisions.

What You Will Bring

Minimum 5-7 years of progressive experience in marketing analytics digital analytics or CRM analytics.

Experience with Salesforce and Adobe technology stacks.

Experience with content marketing email marketing and SEO marketing.

Automotive or financial services industries preferred.

Bachelors degree in Marketing Analytics Business Statistics or related discipline.

Salesforce or Adobe certification(s) a plus.

MBA a plus.

Strong working knowledge of Salesforce Marketing Cloud including customer data activation journey performance segmentation effectiveness and attribution across channels.

SQL proficiency with the ability to query join and analyze large datasets across enterprise data warehouses and marketing platforms.

Exceptional attention to detail and quality.

Ability to work autonomously and in a team environment.

Excellent verbal and written communication including presentation skills.

Excellent interpersonal skills to successfully collaborate with cross functional departments.

Strong orientation toward results coupled with reputation for integrity creativity and good judgment

Must have the ability to challenge when appropriate existing practices.

Proficient in Microsoft 365 Suite (Word Excel PowerPoint Outlook Teams Copilot).

Work Environment

Employees in this class are subject to extended periods of sitting standing and walking vision to monitor and moderate noise levels. Work is performed in an at home and office environment.

The posted salary range for this job takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; geographic location and other business and organizational needs. Successful candidates may be hired anywhere in the salary range based on these factors. It is uncommon to hire candidates at or near the top of the range.

California Privacy Notice

This notice only applies to our applicants who reside in the State of California.

The latest version of our Privacy Policy can be found here. This Privacy Policy provides you with notice at or before the point of collection about the categories of personal information to be collected from you the purposes for which your personal information is collected or used and whether that information is sold or shared so that you can exercise meaningful control over our use of your personal information. We are providing this notice to comply with the California Consumer Privacy Act of 2018 as amended as amended by the California Privacy Rights Act of 2020 (CCPA).

If you have any questions about CCPA regarding California residents or HCA team members please contact the Privacy Team at .