Vice President, Social Media & Influencer Marketing
Philadelphia, PA - USA
Job Summary
VICE PRESIDENT SOCIAL MEDIA & INFLUENCER MARKETING
Marketing & Innovation
Reports to:SVPor EVP Directoror Chief Strategy Officer
Job Summary
AtCalciumCompany theVP Social Media& Influencer Marketingis an executive leader responsible for defining and advancing the vision growth and enterprise integration of social media and influencer marketing across the organization.
You are a transformational strategist and senior business leader who ensures social and influencer capabilities are innovative scalable compliant and tightly aligned with commercial and communications priorities. You shape the long-term direction of the division elevate agency thought leadership and playa central rolein revenue generation and organizational growth.
This role requires executive-level strategic leadership strong commercial acumen cross-division influence and the ability to institutionalize best-in-class capabilities across the agency.
Key Job Responsibilities(Duties may include but are not limited to all or some of the following)
Define and evolve the strategic vision for social media and influencer marketing across thestrategydepartment and broader agency
Drive enterprise-wide integration of social and influencer strategy within brand PR medical communications and commercial frameworks
Counsel our clients directlyon digital transformation platform governance regulatory shifts and influencer engagement innovation
Lead development of scalable systems tools and frameworks that institutionalize best practices in influencer identification contracting content planning measurement and ROI analysis
Leadboth internal and externalworkshopstosolicitthinkingandproduct outputthatssimple meaningful and impactful
Advance measurement sophistication by championing performance-driven KPIs and ROI modeling in collaboration with analytics leadership
Represent the division in high-level pitches industry forums and thought leadership initiatives
Oversee Group Directors Directors and senior leadership within the division ensuringstrong performancemanagement succession planning and talent development
Monitor emerging technologies platform shifts and regulatory developments to position the agency at the forefront of innovation
Champion a culture of entrepreneurial thinking intellectual curiosity accountability and measurable impact
Job Qualifications(Skills/Requirements)
Bachelors degree in communications marketing public relations or related field
10 years of relevant agency or in-house experience
Excellent communication skills both verbal and written including a high degree ofproficiencyin presenting ideas
Proven executive leadership experience overseeing integrated social media and influencer marketing functions
Deepexpertisein healthcare/pharma regulatory environments and digital risk management
Demonstrated success driving significant revenue growth and expanding enterprise-level accounts
Strong executive presence and ability to influence C-suite stakeholders
Advanced financial and operational management experience
Track recordof building and scaling high-performing teams
Strategic visionary with ability to translate long-term direction into operational excellence
Entrepreneurial leader committed to innovation and measurable business outcomes
Willingness to go beyond what is described in the job description and be flexible for the teamand ultimately thework
For U.S. Job Seekers it is the policy ofCalciumCompanyto provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
Required Experience:
Exec
About Company
Calcium is a division of Calcium+Company, an award-winning healthcare marketing agency dedicated to nourishing companies and brands.