Associate Director Omnichannel Insights & Data

Princeton, NJ - USA

Monthly Salary: Not Disclosed

Posted on: 11 days ago

Vacancies: 1 Vacancy

Job Summary

Working with Us
Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: Associate DirectorOmnichannel Insights and Dataleadsthe strategy development and optimization of digital measurement and analytics platforms. Asbusinessproduct owner you will oversee platforms includingCrossix enterprise BI tools (e.g. DOMO Power BI) campaign optimization solutions and next-generation always-on analytics platforms.

Your primary accountability includes defining enterprise measurement frameworks standardizing leading and lagging KPIs and delivering scalable analytics products to drive data-driven decision making for Marketing Omnichannel and Commercial teams. You will champion measurement logic analytics automation and insightful frameworks enablingclosed-looplearning and continuous improvement.

The role partners closely with CRM Insights Enablement Decision Science (MMx/KDA) OmnichannelStrategy BI&T and global analytics teams. You will translate complex data into clear actionable insights that improve customer experience and commercial effectiveness while integrating decision science outputs and agentic AI capabilities for stronger business impact.

Responsibilities:

Measurement & Reporting

Serve as business product owner for digital measurement and analytics platforms including Crossix enterprise BI tools and campaign optimization solutions.
Design and enable interactive platforms for campaign planning optimization and post-campaign reviews embedding actionable recommendations and real-time alerts.
Develop and support capabilities for campaign optimization including advanced performance diagnostics pacing frequency channel effectiveness channel synergy and test-and-learn frameworks.
Ensure insights inform ongoing planning and execution strategies for marketing and omnichannel efforts.

AI Agentic & LLM Capability Development

Oversee design and implementation of analytics agents and agentic frameworks to automate insight generation pattern discovery and measurement scale.
Integrate large language models (LLMs) and enablement layers within analytics platforms for classification summarization clustering and automated content analysis.
Collaborate with IT external vendors and brand teams to drive rapid innovation pilots and scalable analytics solutions.

Always-On Digital Measurement & Platform Enablement

Lead cross-functional teams to develop and scale always-on digital analytics platforms for automated tracking reporting and insight delivery across paid and owned channels.
Implement automated data pipelines weekly refresh schedules and rigorous quality controls in partnership with data engineering teams.
Ensure platforms are governed scalable reusable and reduce reliance on ad hoc/manual analyses.

Measurement Frameworks KPI Standardization & MMx/Decision Science Integration

Design and implement standardized measurement frameworks across web paid media owned channels and third-party data sources incorporating MMx and decision science outputs to expand engagement insight capabilities.
Define and maintain enterprise-wide KPIs metric definitions and business rules to ensure consistency and quality across brands and global markets.
Deliver executive-level summaries connecting core metrics and decision science insights to business outcomes and optimization opportunities.

Data Foundation & Governance

Oversee robust data management frameworks for third-party feeds ensuring reporting accuracy and trust.
Set and enforce standards for data tagging metric definitions business rules and governance to maintain integrity and compliance.
Execute global strategies for third-party non-personal promotion (NPP) data integration standardization and governance.
Collaborate with global partners to maintain source-of-truth standards and implement regular refresh cycles for all data sources.

Cross-Functional Partnership & Enablement

Act as a trusted analytics partner to Marketing Omnichannel TA Analytics and Commercial teams.
Present insights through clear dashboards compelling narrative storytelling and executive-ready reporting.
Lead enablement and best-practice sharing to drive enterprise adoption of standardized measurement approaches and advanced analytics capabilities.

Qualifications:

Bachelors degree in data science Analytics Statistics Economics Business or related quantitativefield.
Minimum 5years of experience in digital analytics marketing measurement or commercial insights within healthcare life sciences or regulated industries.
Demonstrated experience as a product owner for analytics platforms or data products.
Strongproficiencyin attribution incrementality and causal inference methods.
Extensiveexpertisein campaign measurement KPI frameworks and performance optimization for omnichannel customer journeys.
Experience managing third-party data/analytics vendors and collaborating with data engineering/technology teams.
Proven ability to translate analytics findings into business actions influencing measurable commercial outcomes.
Hands-on experience leveraging LLMs for insight generation and enablementincluding prompt engineering content analysis summarization and clustering for pattern discovery.
Expertisein validating AI/agent-generated insights for accuracy trust and compliance.
Proficiencyin SQL Python R and analytics platforms (e.g. Databricks Snowflake Power BI).
Strong data quality QA and governance mindset.

Preferred:

Minimum 5 years of hands-on experience in advanced analytics/data science with a focus on omnichannel engagement measurement (across CRM paid media field teams owned digital and third-party ecosystems).
Deepproficiencyin attribution and impact measurement (Markov chain multi-touch attribution media mix modeling causal inference for incremental lift).
Experience with test-and-learn frameworks and translating results into actionable scalable and compliant insights.
Experience in cloud-based analytical environments (Azure Databricks Snowflake or equivalent).

Working with UsChallenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthrou...

Responsibilities:

Measurement & Reporting

Serve as business product owner for digital measurement and analytics platforms including Crossix enterprise BI tools and campaign optimization solutions.
Design and enable interactive platforms for campaign planning optimization and post-campaign reviews embedding actionable recommendations and real-time alerts.
Develop and support capabilities for campaign optimization including advanced performance diagnostics pacing frequency channel effectiveness channel synergy and test-and-learn frameworks.
Ensure insights inform ongoing planning and execution strategies for marketing and omnichannel efforts.

AI Agentic & LLM Capability Development

Oversee design and implementation of analytics agents and agentic frameworks to automate insight generation pattern discovery and measurement scale.
Integrate large language models (LLMs) and enablement layers within analytics platforms for classification summarization clustering and automated content analysis.
Collaborate with IT external vendors and brand teams to drive rapid innovation pilots and scalable analytics solutions.

Always-On Digital Measurement & Platform Enablement

Lead cross-functional teams to develop and scale always-on digital analytics platforms for automated tracking reporting and insight delivery across paid and owned channels.
Implement automated data pipelines weekly refresh schedules and rigorous quality controls in partnership with data engineering teams.
Ensure platforms are governed scalable reusable and reduce reliance on ad hoc/manual analyses.

Measurement Frameworks KPI Standardization & MMx/Decision Science Integration

Design and implement standardized measurement frameworks across web paid media owned channels and third-party data sources incorporating MMx and decision science outputs to expand engagement insight capabilities.
Define and maintain enterprise-wide KPIs metric definitions and business rules to ensure consistency and quality across brands and global markets.
Deliver executive-level summaries connecting core metrics and decision science insights to business outcomes and optimization opportunities.

Data Foundation & Governance

Oversee robust data management frameworks for third-party feeds ensuring reporting accuracy and trust.
Set and enforce standards for data tagging metric definitions business rules and governance to maintain integrity and compliance.
Execute global strategies for third-party non-personal promotion (NPP) data integration standardization and governance.
Collaborate with global partners to maintain source-of-truth standards and implement regular refresh cycles for all data sources.

Cross-Functional Partnership & Enablement

Act as a trusted analytics partner to Marketing Omnichannel TA Analytics and Commercial teams.
Present insights through clear dashboards compelling narrative storytelling and executive-ready reporting.
Lead enablement and best-practice sharing to drive enterprise adoption of standardized measurement approaches and advanced analytics capabilities.

Qualifications:

Bachelors degree in data science Analytics Statistics Economics Business or related quantitativefield.
Minimum 5years of experience in digital analytics marketing measurement or commercial insights within healthcare life sciences or regulated industries.
Demonstrated experience as a product owner for analytics platforms or data products.
Strongproficiencyin attribution incrementality and causal inference methods.
Extensiveexpertisein campaign measurement KPI frameworks and performance optimization for omnichannel customer journeys.
Experience managing third-party data/analytics vendors and collaborating with data engineering/technology teams.
Proven ability to translate analytics findings into business actions influencing measurable commercial outcomes.
Hands-on experience leveraging LLMs for insight generation and enablementincluding prompt engineering content analysis summarization and clustering for pattern discovery.
Expertisein validating AI/agent-generated insights for accuracy trust and compliance.
Proficiencyin SQL Python R and analytics platforms (e.g. Databricks Snowflake Power BI).
Strong data quality QA and governance mindset.

Preferred:

Minimum 5 years of hands-on experience in advanced analytics/data science with a focus on omnichannel engagement measurement (across CRM paid media field teams owned digital and third-party ecosystems).
Deepproficiencyin attribution and impact measurement (Markov chain multi-touch attribution media mix modeling causal inference for incremental lift).
Experience with test-and-learn frameworks and translating results into actionable scalable and compliant insights.
Experience in cloud-based analytical environments (Azure Databricks Snowflake or equivalent).

Apply Now

About Company

Bristol Myers Squibb

Bristol-Myers Squibb is a global biopharmaceutical company focused on discovering, developing and delivering innovative medicines for patients with serious diseases. Our medicines are helping millions of patients around the world in disease areas such as oncology, cardiovascular, immu ... View more

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