Marketing Specialist (Digital & Operations) (71710)

We areseekinga proactive and detail-orientedMarketing Specialistto join our growing marketing team. Reporting to the Marketing Director this role focuses on digital marketing execution and the day-to-day management of our marketing systems data and processes.

This Marketing Specialist will play a key role in building and deploying email campaigns managing marketing automation workflows supporting reporting and analytics andmaintainingthe systems that power our marketing efforts.

This position is ideal for an early-career marketer with 13 years of experience who is eager to take ownership of execution learn quickly and work independently in a fast-paced environment. The right candidate is analytical highly detail-oriented and a strong communicator who can collaborate across teams while drivingworkforward with minimal oversight.

What You Will Do

Campaign Execution & Email Marketing

• Build schedule and QA email campaigns across The Valcourt Groups brands ensuring accuracy and performance.

• Create and update email templates.

• Manage the email campaign calendar.

• Build andmaintainnurture and drip campaigns.

• Apply B2B email marketing best practices to improve deliverability engagement and performance.

Marketing Automation & Data Management

• Manage lists segmentation and campaign setup within Pardot/Account Engagement.

• Monitor lead flow to ensureaccuraterouting assignment and tracking within Salesforce.

• Support marketing automation workflows lead management and campaign tracking.

• Maintain consistent naming conventions tagging and system organization.

Website & SEO Support

• Support SEO initiatives including keyword research and content optimization using BrightEdge and other tools.

• Conduct SEO audits and implement optimizations across The Valcourt Group and sub-brand websites.

• Execute website updates and coordinate web agency support requests.

• Assistwith website redesign and optimization initiatives.

• Support lead generation through landing page optimization and form improvements.

Targeting & List Development

• Build and refineprospectlists using tools such as ZoomInfo Convex and LinkedIn.

• Conduct research to support campaign targeting and database growth.

• Prepare and format lists for campaign execution.

Reporting & Analytics

• Pull and organize data to support campaign and performance reporting.

• Maintain dashboards and reports in Salesforce (leads pipeline revenue).

• Use Excel to analyze format and present data clearly.

Team & Digital Marketing Support

• Partner with the Digital Marketing Manager on digital marketing programs including email websites paid media webinars and analytics.

• Collaborate across the marketing team on shared initiatives.

• Provide flexible support as team priorities evolve.

WhatYoullBring to the Team

• A self-starter mindset with the ability to learn quickly and work independently

• Hands-on experience with email marketing and marketing automation tools(Pardot/AccountEngagementor similar)

• Excellent organizational skills and attention to detail

• Analytical mindset with the ability to interpret data and support reporting

• Exposure to digital marketing tools such as Google Analytics SEO platforms and GoogleSearch Console

• Familiarity with CRM systems (Salesforce preferred)

• Proficiencyin Microsoft Excel

• Strong research skills and comfort with list development and data management

• A collaborative team-orientedapproachand strong work ethic

Qualifications

• Bachelors degree in Marketing Digital Marketing or related field

• 23 years of experience in marketing digital marketing or marketing operations

• Hands-on experience with marketing automation platforms (Pardot/Account Engagement or similar)

• B2B or service-based marketing experience is a plus

• Familiarity with HTML and/or CSS is a plus