Job Description:

Position: Athletics Marketing & Fan Experience Graduate Assistant

Compensation: $12000 annual stipend plus 18 credits per academic year

Reports to: Sarah Ratchford Senior Associate AD/Marketing & Revenue Generation

General position summary: The Marketing & Fan Experience Graduate Assistant supports the strategic marketing initiatives designed to elevate the Fairfield Stags brand enhance the game day atmosphere increase attendance and generate revenue across all athletic programs.
This role plays a key part in student engagement efforts creating and implementing initiatives that drive student attendance and participation at athletic events and campus-related functions. The position works collaboratively with the marketing and fan experience team to deliver dynamic promotions in-game entertainment and fan engagement strategies.
The ideal candidate is a creative self-motivated professional with strong communication and interpersonal skills. A successful candidate will demonstrate the ability to think strategically write effectively and contribute innovative ideas. Knowledge of NCAA Division I rules policies and best practices is preferred but not required. The individual must thrive in a fast-paced team-oriented environment and be comfortable taking initiative on projects from concept through execution.

Duties and Responsibilities:

• Assist with all gameday presentation components including on-court/field promotions/sponsored elements pre-game & post-game activations in-game performances as well as managing digital content associated with games.

• Develop and execute promotional schedules for sports as assigned.

• Manage email and mobile communications promoting ticket offers and gameday information.

• Assist in the coordination of single game and season ticket email campaigns and digital advertising strategy.

• Assist in the expansion of the Lil Stags Club by recruiting new members in the community reaching out to local youth groups and community centers.

• Coordinate the creation of marketing collateral for all sports.

• Manage Lucas the Stag and his appearances on campus and in the community.

• Collaborate with University Marketing & Communications Student Engagement and other University departments to enhance engagement on campus and in the community.

Required Qualifications:

• Completion of a Bachelors degree and acceptance into a Fairfield University graduate program.

All interested candidates should submit a resume cover letter and three references to Sarah Ratchford at

Category:

Performs such other duties responsibilities and activities as required by supervisor and as departmental/University needs indicate.

*Disclaimer

The above information indicates the general nature and level of work performed by employees within this classification. It is not designed to contain and should not be interpreted as a comprehensive inventory of all duties responsibilities activities and/or qualifications required or expected of employees assigned to this job. Duties responsibilities and activities may change and new ones may be assigned at any time with or without notice.

All offers of employment are contingent upon a satisfactory background check.

Fairfield University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

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