Senior Marketing Manager Pathology

We Provide Solutions. Patients and Physicians rely on our diagnostic testing information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences and require sensitivity tact and a clear dedication to service. Its about providing clarity and hope.

The Senior Marketing Manager - Pathology will work with the Pathology Clinical Segment Marketing team to ensure execution of marketing plans.

This is a hybrid position based out of Lewisville TX. Consideration may be given to remote candidates.

• Work with Oncology Clinical Segment Marketing team to ensure execution of marketing plan
• Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel
• Generate customer insights and VOC into demand barriers call points and trends and develop strategies and related tactics aligned to the buyers journey
• Develop value propositions and sales collateral at a customer-segment level integrating benefits of Clinical Franchise (CF) solutions into unique value story
• Develop strategy prioritization and budget allocation at a customer channel and segment level
• Identify opportunities and create marketing programs based on market and customer needs
• Create national programs (eg program models key messages templates) to be localized by regional marketers
• Manage marketing spend on programs and use spend effectiveness measurement to improve
• Measure and report performance of marketing campaigns gain insight and assess against goals
• Drive a variety of organic and paid acquisition channels including but not limited to content creation content curation event management publicity social media lead generation campaigns and campaign performance analysis
• Build relationships and partner with internal (business partners peers) and external (key industry players agencies and vendors) stakeholders
• Serve as a team member for acquisition integrations including leadership role on the Marketing and Brand Commercial and overall integration workstreams.
• Responsible for promotion of multiple oncology brands (eg Quest Diagnostics Dermpath Diagnostics AmeriPath PhenoPath).

Required Work Experience:

• 5 years in a marketing advertising communications or business function
• Minimum 5 years success in a marketing role; 3 years in healthcare industry preferred; Pathology experience a plus

Preferred Work Experience:

• Team oriented ability to motivate and work well with diverse cross-functional teams and in a matrix environment
• Excellent project management skills including management of agencies and vendors to ensure execution
• Superior communication skills including ability to develop impactful slide presentations and deliver formal business presentations
• Initiative ability to independently problem-solve and find resolutions
• Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities
• Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
• Core marketing capabilities to design marketing strategies andtactics to maximize opportunities
• Key competencies include priority-setting organizational agility presentation skills action-oriented relationship-building and customer focus

Education:

• Bachelors degree required - Marketing/Business degree preferred