Senior Brand Manager

Senior Brand Manager

About Midea America

Midea America Corp. is a U.S. subsidiary within Midea Group the Fortune 500 giant known for making life easier for millions around the globe. As the worlds top maker of home appliances Midea is proud of its 166000 employees and presence in 200 countries including here in the U.S.

Headquartered in Parsippany N.J. with an innovation hub in Louisville Kentucky Midea America is dedicated to providing practical innovations that surprise and delight creating moments to cherish at home.

Mideas lineup of appliances - from refrigerators to air conditioners laundry solutions and floor care - are high quality reliable and affordable. By thoughtfully engineering performance convenience and design into every product Midea delivers on the promise of every appliance to make your life a little easier.

Role Summary

The Senior Brand Manager leads end-to-end marketing for a core product portfolio acrossAir Conditioning Home Comfort and Small Appliancesowning how our brands shows up across digital retail and in-store environments.

This role is focused on exceptional executiontranslating product and consumer insights into breakthrough go-to-market strategies high-converting content and best-in-class retail experiences that win where it matters most: on the shelf and at the moment of decision.

This role will be located in Parsippany NJ and report to Head of Marketing Midea America.

Roles and Responsibilities

1. Go-To-Market Leadership

• Lead end-to-end GTM for new product launches and key initiatives
• Develop clear differentiated positioning and messaging frameworks
• Orchestrate integrated execution across digital retail and owned channels

2. Consumer-Centric Storytelling

• Turn complex product features into simple compelling must-have benefits
• Ensure consistency and clarity across all touchpoints: PDP packaging retail and campaigns
• Champion the voice of the consumer across all marketing outputs

3. Channel & Retail Excellence

• Partner with Sales to tailor marketing plans by channel (Mass Club DIY)
• Translate brand strategy intochannel-right executionthat drives conversion
• Lead development of retailer-specific marketing plans and content to win at key accounts

3. Digital Shelf & Content

• Own development of high-performing PDPs and digital content
• Translate product features into benefit-led messaging that converts
• Continuously optimize content based on performance data ratings and reviews

4. In-Store & Packaging Strategy

• Own in-store experience frompackaging to shelf presence
• Develop packaging that clearly communicates value simplifies decision-making and stands out in a crowded aisle
• Partner with Sales and Retail teams on merchandising displays and in-store storytelling

5. Club Channel Leadership

• Lead packaging and value-story development for Club (e.g. Costco Sams)
• Optimize forhigh-velocity limited-SKU environmentswith clear compelling why buy messaging
• Ensure execution delivers against Club shopper expectations: simplicity value and instant clarity

6. Cross-Functional Leadership

• Partner with Product Sales eCommerce and Creative teams to deliver best-in-class execution
• Influence without authority to drive alignment speed and quality

What You Bring

• Bachelors Degree a must
• 8-10 years in Marketing (Home Comfort CPG durables appliances or similar)
• Proven ability to lead product launches and GTM planning
• Ability to simplify complex products into clear compelling consumer messaging
• Experience in retail and channel marketing including in-store execution
• Fast flexible resilient with a can-do attitude
• Strong written and oral communication skills
• Ability to self-manage projects and thrive in a fast-paced start-up environment.

Comprehensive benefit package to learn more please visitCareers Page ()

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.