Senior Manager, Brand Marketing

Senior Manager Brand Marketing

Role Summary

The Senior Brand Manager leads end-to-end marketing for a core product portfolio across Air Conditioning Home Comfort including HVAC and Small Appliancesowning how our brands shows up acrossdigital retail and in-store environments.

This role is focused onexceptional executiontranslating product and consumer insights intobreakthrough go-to-market strategies high-converting content and best-in-class retail experiencesthat win where it matters most: on the shelf and at the moment of decision.

This role will be located in Parsippany NJ and report to Head of Marketing Midea America.

Roles and Responsibilities

1. Go-To-Market Leadership

• Lead end-to-end GTM for new product launches and key initiatives
• Develop clear differentiated positioning and messaging frameworks
• Orchestrate integrated execution across digital retail and owned channels

2. Consumer-Centric Storytelling

• Turn complex product features into simple compelling must-have benefits
• Ensure consistency and clarity across all touchpoints: PDP packaging retail and campaigns
• Champion the voice of the consumer across all marketing outputs

3. Channel & Retail Excellence

• Partner with Sales to tailor marketing plans by channel (Mass Club DIY)
• Translate brand strategy intochannel-right executionthat drives conversion
• Lead development of retailer-specific marketing plans and content to win at key accounts

3. Digital Shelf & Content

• Own development of high-performing PDPs and digital content
• Translate product features into benefit-led messaging that converts
• Continuously optimize content based on performance data ratings and reviews

4. In-Store & Packaging Strategy

• Own in-store experience frompackaging to shelf presence
• Develop packaging that clearly communicates value simplifies decision-making and stands out in a crowded aisle
• Partner with Sales and Retail teams on merchandising displays and in-store storytelling

5. Club Channel Leadership

• Lead packaging and value-story development for Club (e.g. Costco Sams)
• Optimize forhigh-velocity limited-SKU environmentswith clear compelling why buy messaging
• Ensure execution delivers against Club shopper expectations: simplicity value and instant clarity

6. Cross-Functional Leadership

• Partner with Product Sales eCommerce and Creative teams to deliver best-in-class execution
• Influence without authority to drive alignment speed and quality
• Provide Brand/Marketing oversight to the HVAC & Water Heaters B2B business.

What You Bring

• Bachelors Degree a must
• 8-10 years in Marketing (Home Comfort CPG durables appliances or similar)
• Proven ability to leadproduct launches and GTM planning
• Ability to simplify complex products into clear compelling consumer messaging
• Experience inretail and channel marketing including in-store execution
• Fast flexible resilient with a can-do attitude
• Strong written and oral communication skills
• Ability to self-manage projects and thrive in a fast-paced start-up environment.

Comprehensive benefit package to learn more please visitCareers Page ()

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.