PR & Communications Director, Americas

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

Were filling this role for a global brand at the forefront of longevity and health optimization redefining how people approach performance wellbeing and long-term health.

Role Overview

The PR & Communications Director Americas will be responsible for building elevating and protecting the companys brand reputation across the U.S. and the broader Americas region with a strong focus on the U.S. as a strategic growth market.

This is a high-impact externally facing leadership role designed for a well-connected communications expert with a proven track record in premium/luxury brands ideally within health wellness longevity or lifestyle sectors.

This role will be instrumental in shaping the companys perception as a leading global authority in health optimization and longevity.

Key Responsibilities

1. PR Strategy & Brand Positioning

• Define and execute the PR & Communications strategy for the Americas aligned with global brand objectives

• Position the company as a category-defining leader in longevity and proactive health

• Lead storytelling across key verticals:

  • Longevity & preventive medicine

  • Executive health & performance

  • Womens health & hormonal optimization

  • Regenerative therapies & advanced diagnostics

  • Lifestyle transformation & healthspan

2. Media Relations & Earned Media

• Own and grow relationships with top-tier media outlets

• Secure high-impact coverage features profiles and expert placements

• Actively manage media pipeline ensuring consistent top-tier visibility

3. Network Influencers & Thought Leaders

• Leverage and expand a strong network of:

  • Editors journalists and producers

  • Top-tier podcast hosts and platforms

  • KOLs in health longevity biohacking performance and luxury lifestyle

• Identify and activate ambassadors and credible voices aligned with the companys positioning

• Drive participation of internal experts in high-authority conversations and platforms

4. Partnerships & Brand Collaborations

• Develop strategic partnerships with:

  • Leading health & wellness brands

  • Longevity platforms and communities

  • Premium/luxury lifestyle brands

  • Corporate and executive networks

• Structure collaborations that generate:

  • Visibility

  • Credibility

  • Qualified demand

5. Events Experiences & Market Activation

• Lead PR-driven events across key feeder cities (NYC Miami LA Mexico City Vancouver Toronto etc.)

  • Media luncheons and press events

  • Thought leadership panels

  • Scientific and longevity-focused activations

• Support flagship global moments

• Ensure presence in relevant high-level ecosystems (private clubs curated communities industry events)

6. Executive & Medical Thought Leadership

• Position founders executives and medical experts as:

  • Global authorities in health optimization and longevity

• Secure speaking opportunities interviews and editorial placements

• Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning

7. Crisis & Reputation Management

• Act as guardian of brand reputation in the region

• Develop and implement crisis communication frameworks

• Ensure message consistency and alignment with global standards

8. Performance & Reporting

• Define and track PR KPIs:

  • Tier 1 media coverage

  • Share of voice

  • Brand sentiment

  • Audience reach and quality

  • Provide monthly and quarterly reporting to leadership

Candidate Profile

Experience

• 10 years in PR Communications or Brand Communications leadership roles

• Proven experience in:

  • Luxury hospitality wellness health or lifestyle brands

  • Preferably proactive health longevity or performance-driven brands

• Demonstrated success driving high-impact earned media and brand visibility

Network

• Established personal relationships with:

  • Top-tier media editors and journalists

  • Leading podcast hosts and platforms

  • Influencers and KOLs in health wellness and lifestyle

• Strong access to the U.S. media ecosystem and cultural tastemakers

Skills & Capabilities

• Strategic storyteller with strong editorial judgment

• Deep understanding of the U.S. media landscape and trends

• Ability to operate both strategically and hands-on

• Strong partnership-building mindset

• Exceptional communication and interpersonal skills

• Highly organized results-driven and execution-focused

Mindset & Cultural Fit

• Passion for health longevity and human performance (personally and professionally)

• Entrepreneurial ambitious and proactive

• Comfortable in a fast-growing high-performance environment

• Strong presence and ability to represent the company at a high level

Required Experience:

Director