Product Manager, Audience Insights & Monetization (Remote)

Experian Marketing Services mission is to accelerate client success through enabling ecosystems partnerships and marketing technology solutions. We help brands put people at the heart of their business and have meaningful interactions with their customers.

Experian continues to achieve growth and innovation in the identity and targeting space. With Experians top data assets and identity solutions we are a one-stop shop that helps advertisers define their audiences activate audiences and measure the results. Experians vision is for people data and technology to become a necessary part of every major consumer economy around the world.

In this role you will lead the performance discoverability and growth of Experians audience portfolio across platforms. Additionally you will guide innovation in how we create package and deliver audiences in an evolving AdTech landscape.

You will excel in the details of audience reporting and usage analytics while also shaping the big-picture monetization strategies that make Experian and partner audiences more valuable to advertisers. You will be comfortable digging into performance dashboards as you experiment with new packaging strategies and collaborate across teams to unlock growth.

You will sit at the intersection of hands-on execution and forward-looking strategy. You will report to the Product Management Director.

Youll have the opportunity to:

• Audience Insights and Monetization
  • Oversee reporting and insights for Experians syndicated branded custom and partner audiences across platforms (e.g. Trade Desk LiveRamp PubMatic).
  • Monitor adoption usage revenue contribution and latest metrics (e.g. value scores relevance rankings segment size).
  • Build insights and actions from platform reporting transforming revenue insights into strategies that guide product direction empower Sales and unlock monetization opportunities.
• AI-Driven Insights and Sales Enablement
  • Apply AI/ML techniques to surface hidden patterns predict audience performance and recommend actions.
  • Build dashboards and tools that provide Sales with real-time insights complementary audience recommendations and whitespace opportunities.
  • Automate workflows to deliver applicable intelligence at scale.
• Growth Strategy and Experimentation
  • Drive adoption and monetization through taxonomy refinements naming strategies packaging and pricing experiments.
  • Benchmark Experians catalog against competitors to identify gaps whitespace opportunities and ways to improve discoverability and revenue performance.
  • Design and run structured test-and-learn programs (e.g. naming conventions bundling strategies fine-grained vs. broad segments).
  • Ensure compliance with Experian and platform data policies understanding where data can and cannot be activated.
• Innovation and Collaboration
  • Track latest AdTech trends (cleanrooms DSP/SSP evolution dynamic audiences) and recommend how Experian should adapt.
  • Partner with Product Data Science Partnerships and Sales to translate insights into roadmap priorities and GTM strategies.
  • Be a subject matter expert on audience reporting discoverability and competitive positioning.

Qualifications :

Your background

• 5 years of Product Management experience in AdTech ideally with data monetization or audience products.
• Experience with buyer activities across planning activation and measurement.
• Proficiency in AdTech auctions and knowledge of DSPs DMPs CDPs and SSPs.
• Experience interpreting complex data and translating it into applicable insights.

Additional Information :

• Travel up to 15% of the time.
• Preference for candidates based in or near Denver CO for in-person collaboration. Remote candidates will also be considered with a preference for those located in Mountain or Pacific Time Zones.

Benefits/Perks

• Great compensation package and bonus plan.
• Core benefits including medical dental vision and matching 401K.
• Flexible work environment ability to work remote hybrid or in-office.
• Flexible time off including volunteer time off vacation sick and 12-paid holidays.
• Explore all our exciting benefits here: Experian our people and culture set us apart. Were committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance development wellness collaboration and recognition we focus on what matters. Our people-first approach has earned us global recognition: Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work 2025 in 26 countries and Glassdoor Best Places to Work 2024 among others.

  Want to see what life at Experian is really like Explore Experian Life on social or visit our careers site.

  Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range individual pay is determined by work location and additional factors such as job-related skills experience and education. You will be also eligible for a variable pay opportunity.

  Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal state and local law including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

  #LI-Remote

  This is a remote position.

  
  

  Remote Work :

  Yes

  
  

  Employment Type :

  Full-time