Sr Marketing Manager, Brand Strategy & Activation Mattel Masterbrand

The Opportunity: 
The Sr Manager Brand Strategy & Activation will lead defining the long-term equity positioning and cross-category strategy for the Mattel Masterbrand. This leader will steward the brand across high-profile partnerships franchise initiatives and breakthrough campaigns ensuring a cohesive narrative and strategic alignment across the enterprise.

Operating at the intersection of strategy and execution this role requires a strong brand operator who can influence senior stakeholders integrate cross-functional initiatives and translate long-term vision into business-driving activation.

What Your Impact Will Be: 

• Responsible for the brand DNA including driving long-term strategy & vision mission and positioning.
• Drive brand strategy across all categories and partner with LOBs (line of business) to ensure brand cohesion.
• Lead consumer insights work to inform equity and purpose.
• Develop portfolio strategy (where the brand shows up from toys to publishing to apparel).
• Lead Franchise Marketing to ensure IP consistency across entertainment licensing and retail ensuring brand & strategy fit.
• Oversee Toy Development to ensure bespoke partnerships reflect the brand strategies focus areas & deliver on the brand promise.
• Partner with Brand Creative to establish global brand guardrails (visual identity tone messaging pillars) and deliver all assets.
• Drive demand creation campaign & content strategies to maximize engagement across audiences in partnership with Creative Channel Management & Platform/Media teams.

Qualifications :

What Were Looking For:

• 8 years (6 years with MBA) experience in brand marketing (on brand or agency side) franchise management/marketing content marketing or purpose-driven strategy/marketing.
• Strategic thinking: Ability to define brand vision and multi-year roadmaps.
• Consumer insights & research: Strong understanding of consumer psychology brand equity drivers and cultural trends.  Ability to synthesize data and pull insights to create recommendations.
• Thorough understanding of marketing mix and KPIs.
• Portfolio management: Balancing multiple lines of business under a unified brand.
• Cross-functional leadership: Skilled at influencing Design Product Marketing and LOB teams without direct authority.
• Financial acumen: Experience with P&L at the brand or category level.
• Communication skills: Excellent at storytelling presentations and influencing senior leadership. 
• Highly collaborative proactive and comfortable operating in complex matrixed environments.
• Strong PowerPoint creation and presentation skills proficiency in Outlook Word and Excel.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time