Social Media Manager

The Social Media Manager leads the strategic vision execution and performance of Aspen Snowmasss social media presence across all platforms. This role is responsible for driving brand awareness engagement and loyalty through compelling storytelling that reflects the companys premium experience-driven identity. The ideal candidate is both a creative storyteller and a data-driven marketer who thrives in a fast-paced high-profile destination brand environment. This role reports to the Director of Social Media & Influencer Marketing Aspen One.  

The salary range for this position is $75000 - 90000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Applications for this position will be accepted until April 20 2026.

Essential Job Functions

• Develop and execute comprehensive social media strategies aligned with brand and business objectives.  
• Manage day-to-day social media channels including content planning publishing and community engagement.  
• Create and oversee on-brand content including photo video and written storytelling.  
• Collaborate with internal teams (Marketing PR Creative Digital Events Mountain Operations) to support campaigns and initiatives.  
• Monitor social media trends and emerging platforms to keep the brand innovative and relevant.  
• Analyze performance metrics and optimize content and campaigns based on data-driven insights.  
• Lead social media coverage for events activations and on-mountain experiences.  
• Support relationship building with influencers creators and brand partners; work closely in partnership with Brand Digital Marketing Influencer Marketing Partnership Events and Mountain Operations teams 
• Ensure brand voice tone and visual identity remain consistent across all organic social channels.  
• Respond to customer inquiries and engage with the online community in a timely brand-appropriate manner.  
• Coordinate with Paid Media teams to support social advertising strategies.  
• Oversee content calendars campaign timelines and reporting deliverables. 

Qualifications :

Education & Experience Requirements  

• Bachelors degree in Marketing Communications Journalism Digital Media or related field. 
• 5 years of content creation experience preferably in hospitality tourism outdoor or lifestyle industries. 

Knowledge Skills & Abilities   

• Proficiency in photography videography and editing software (Adobe Creative Suite CapCut Lightroom etc.). 
• Knowledge of team leadership and performance management practices 
• Proficient knowledgein developing and executing business strategies that align with the companys long-term goals 
• Proficient knowledgeof market dynamics and competitor analysis to inform strategic decisions 
• Proficient copywriting and storytelling skills with the ability to adapt tone across platforms 
• High aesthetic sensibility and attention to detail in both visual and written content 
• Familiarity with social media platforms content scheduling tools and digital best practices 
• Ability to manage multiple projects in a fast-paced seasonal environment 
• Skilledin managing relationships with both internal and external stakeholders 
• Collaborative creative and resourceful with a passion for the mountain lifestyle and hospitality 
• Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make the project successful 
• Ability to work a flexible schedule including weekends holidays and early mornings or evenings as needed to cover events mountain operations and content opportunities 
• Must be strong/expert skier or snowboarder 

Additional Information :

Work Environment & Physical Demands
  Ability to stand type and sit at desk/computer for most of the work shift executing repetitive movements
  No adverse or hazardous conditions
  Not required but preferred to be able to occasionally lift push or pull 25 lbs. individually or with assistance

Job Benefits 
This position is classified as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
   Health Dental and Vision Insurance Programs
   Flexible Spending Account Programs
   Life Insurance Programs
   Paid Time Off Programs
   Paid Leave Programs
   401(k) Savings Plan
   Employee Ski Pass and Dependent Ski Passes 
   Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at .         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Companys benefits and other compensation visit One participates in E-Verify.

E-Verify & Right to Work Poster

Remote Work :

No

Employment Type :

Full-time