Senior Marketing Channel Strategist

Thank you for your interest in careers at AAFP!

The American Academy of Family Physicians and its chapters proudly represent more than 124500 family physician resident and medical student members. Family physicians play a critical role in improving the health of patients families and communities across the United States.

The AAFP is committed to helping family physicians improve the health of Americans byadvancing the specialty of family medicine saving members time and maximizing the value of membership. Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

Job Description

When you join the American Academy of Family Physicians (AAFP) you are at the center of transforming health are on the leading edge of ensuring family doctors have what they need to adapt and you are part of a legacy that has been instrumental in improving and advocating for family medicine since an impact that matters. Be Team AAFP.

SUMMARY OF RESPONSIBILITIES:

This role will lead the planning and execution of omnichannel digital campaigns for premier and core events and other key AAFP initiatives. The role has a foundation in marketing strategy digital channel execution and campaign performance. The role will develop strategies for paid media and email and collaborate with social strategy content strategy public relations and other channels to ensure cohesive channel marketing plans for events. Serves as primary liaison across channel premier & core events and membership marketing teams to ensure alignment on messaging targeting and delivery. Responsible for analysis of performance reporting and real-time adjustments to strategy based on performance.

Key Initiatives

• Lead the design execution and optimization of all email campaigns in HubSpot including drip campaigns automated workflows customer journeys transactional and ad hoc sendsaligned to the user lifecycle and event goals.
• Develop and refine audience segmentation A/B testing strategies and performance analytics to improve engagement ensure deliverability and compliance and drive higher conversion and retention across all email marketing efforts.
• Collaborate with the paid media team and/or vendor to plan execute and optimize multi-channel digital advertising campaigns (search display social etc.) that support event goals and align with audience behaviors and funnel stages.
• Analyze campaign performance and surface insights to guide real-time adjustments and future campaign planning. Regularly report on campaign metrics and insights to stakeholders.

Contribute to the success of key AAFP initiatives by collaborating with internal business partners to develop and execute channel strategies integrated with broader marketing communication plans.

Design build test and deploy paid media campaigns emails and other marketing channels with a high level of accuracy and attention to detail to support key AAFP initiatives and other related duties as assigned.

#LI-Hybrid

REQUIREMENTS:

Requires a bachelors degree in communications marketing or related area (or through equivalent work experience) plus a minimum of six years related work experience.

Required skills for success include:

• Attention to detail
• Highly proficient with HubSpot or digital marketing automation tools.
• Knowledge of and experience with paid media.
• Understanding of how marketing channels work together to achieve results.
• Demonstrated ability to translate business objectives into data-driven channel strategies that drive measurable impact on growth and revenue.
• Strong communicator who collaborates effectively across functions.
• Comfort working in a fast-paced deadline-driven environment.
• HubSpot certification (preferred)

#LI-DNI

At the AAFP we are committed to diversity and creating an inclusive environment for all employees.

We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race color age ethnic or national origin gender sexual orientation gender identity/expression pregnancy marital status religion physical or mental disability military/veteran status or any other protected status.

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