Communications Coordinator II

Salary/Position Classification

• $51100 Annual Dependent on Experience Non-Exempt (Eligible for overtime)
• 40 hours per week
• This position will work onsite at UND Grand Forks ND campus

Purpose of Position

Under the supervision and direction of the Office of Alumni and Community Relations and the Deans Office the Communications Coordinator II will: coordinate the Schools communication efforts across platforms for both on- and off-campus audiences; manage marketing efforts for the School paying special attention to marketing to North Dakota audiences (including radio television print and electronic media advertising); develop and maintain a general marketing plan for the School; research and write articles as time allows for the SMHS quarterly magazine North Dakota Medicine; and oversee the Schools several social media accounts helping develop and publish posts in concert with the Schools many departments and the UND Marketing & Creative Services team.

Duties & Responsibilities

Social Media Strategy: Collaborate with OACR team to design and execute a cohesive social media strategy with digital content that supports SMHSs academic and research programs brand awareness recruitment engagement events and alumni initiatives.

• Design and execute a cohesive social media strategy with digital content that supports SMHSs academic and research programs brand awareness recruitment engagement events and alumni initiatives
• Create and manage an integrated content calendar across platforms
• Draft edit and publish engaging content tailored to target audiences
• Translate content into formats appropriate for various social media platforms ensuring that all content aligns with UND brand standards regulatory guidelines and accessibility requirements
• Extend event visibility through digital storytelling across platforms
• Monitor engagement metrics and adjust strategy based on performance analytics to identify emerging trends and platform innovations to strengthen reach and impact
• Develop social media guidelines and toolkits for departments to ensure brand consistency across channels

Website Strategy & Execution: In collaboration with UNDs web development team the Communications Coordinator II will manage the development optimization and maintenance of SMHSs public facing website to enhance visibility user experience and engagement.

• Manage the development optimization and maintenance of the overall SMHS website in collaboration with campus partners Collaborate with internal stakeholders to gather edit and publish timely and accurate content
• Oversee website architecture navigation and user experience improvements including fixing broken links
• Review page updates submitted by departments
• Conduct regular audits of website content and structure to ensure compliance with accessibility standards brand guidelines and SEO best practices and refine web content for all SMHS programs and audiences as needed
• Monitor analytics (e.g. traffic engagement conversions) and generate performance reports with actionable recommendations *Very little coding/HTML required.

Audio and Visual Production: Lead the planning coordination and execution of multimedia projects to enhance storytelling and brand engagement.

• Develop creative concepts for video podcast and other multimedia initiatives
• Translate marketing strategy into compelling visual storying that drives engagement and action
• Conceptualize develop and edit high-quality audio video and multimedia content including podcasts social media and the web aligned with marketing and recruitment priorities
• Partner with communications events graphic design and marketing teams to integrate multimedia into broader marketing strategies
• Maintain multimedia asset libraries and ensure proper archiving and usage rights compliance
• Evaluate effectiveness of multimedia projects using engagement and performance data

Provide flexible support to advance communications and marketing priorities.

• Support events and special projects and institutional initiatives as needed
• Participate in strategic planning and cross-functional teams
• Provide training or consultation to internal stakeholders on digital best practices
• Contribute to crisis communication or rapid-response messaging when required

Required Competencies

• Be media-savvy and comfortable working with a wide variety of state-of-the-art communication products and have knowledge of current social media and digital content trends
• Ability to manage multiple projects within defined timelines
• Detailed understanding of social media technologies and knowledge of current social media and digital content trends
• Strong storytelling instincts aligned with brand strategy
• Demonstrated experience managing content within a content management system (CMS)
• Outstanding and effective written oral and electronic communication skills
• Must have demonstrated ability as an engaging and concise writer
• Requires use/operation of standard communications software including Microsoft Office products (Word PowerPoint) and some Adobe products (Audition Premier Photoshop)
• Prefer strong understanding of digital marketing strategy and audience targeting
• Prefer demonstrated expertise in SEO strategy and website optimization
• Prefer proficiency with multimedia tools (e.g. Adobe Creative Suite video editing platforms podcast production software)

Minimum Requirements

• Associates degree in Communications Marketing Public Relations Journalism Digital Media or related field
• Minimum of 3 years of progressively responsible experience in digital communications website management social media strategy or multimedia production
• Experience developing and executing social media strategies tied to marketing goals
• Successful completion of a Criminal History Background Check

In compliance with federal law all persons hired will be required to verify identityand eligibility to work in the US and to complete the required employment eligibility verification form upon hire.This position does not support visa sponsorship for continued employment.

Preferred Qualifications

• Bachelors degree in Communications Marketing Public Relations Journalism Digital Strategy or related field
• Experience in higher education healthcare or mission-driven organizations
• Experience with accessibility standards (e.g. WCAG compliance)
• Experience managing paid digital advertising campaigns

To Apply

Submit online application and include a cover letter and a resume