Digital Content Marketing Coordinator

Job Summary
The Digital Content Marketing Coordinator supports the University of Texas at Arlingtons digital communications and marketing efforts by coordinating building maintaining and optimizing content within the University content management systems ( CMS ). This position focuses on content operations CMS page development project coordination and quality assurance to ensure that University web content is accurate accessible compliant and aligned with institutional priorities. Working collaboratively with campus partners the coordinator supports the execution of the Universitys digital content strategy assists with the implementation of approved messaging applies SEO and contributes to discussions centering around user experience (UX) and user journey across University web properties.

Essential Duties And Responsibilities
Content Operations & CMS Management Build update and maintain webpages within University-approved content management systems using established templates components and approved content. Coordinate the review approval publishing and ongoing maintenance of digital content to ensure accuracy consistency accessibility and compliance with University branding editorial standards and applicable policies. Work collaboratively with publications media relations OIT and other campus stakeholders to ensure content on primary University webpages remains current and aligned with institutional goals. Manage content-related workflows schedules and dependencies to support timely updates to University web properties. Conduct quality assurance reviews of web pages including page structure links metadata. Digital Marketing & SEO Support Support digital marketing and communications initiatives by coordinating and implementing campaign-related webpages landing pages and updates within the CMS . Apply and maintain SEO best practices on University webpages including metadata page structure internal linking and accessibility standards in coordination with marketing and analytics partners. Assist with the use of analytics marketing automation and personalization tools as appropriate. Collaboration UX and User Journey Collaborate with UX designer social media staff and marketing leadership to ensure effective translation of approved strategies and messaging into CMS page builds and updates. Contribute to discussions centering around user experience (UX) information architecture and user journey offering input based on CMS implementation content structure and usability considerations. Project Management Ability to Manage the projects assigned Coordinate and assign staff for the successful completion of projects Maintain communication with stakeholders This position is considered essential personnel and thus may be required to be in communication with other University Communications staff and senior administrators and/or perform key work tasks in off-hours or off-location conditions as required to execute special projects or critical communications as conditions may demand.

Minimum Qualifications
Associates degree or equivalent combination of education and experience in communications marketing front end design or a related field. Two (2) years of experience supporting maintaining or managing web content using a content management system ( CMS ). Experience of HTML markup as it relates to structuring content for the web within a CMS .

Preferred Qualifications
Bachelors degree or equivalent in communications marketing front end design or a related field. Five (5) years of experience supporting maintaining or managing web content using enterprise level content management systems. Experience supporting or contributing to information architecture page hierarchy and navigation for complex multi level websites. Experience using web analytics or reporting tools to support content evaluation and optimization. Experience collaborating with UX marketing or technical teams to support usability user journey and continuous improvement efforts

Work Schedule
Monday Friday; 8:00am 5:00pm May require travel evening and weekend hours. Use of a personal vehicle for work-related local travel. Some local and regional travel required for meetings events and conferences.