Digital Marketing Generalist (REMOTE)

Position : Digital Marketing Generalist

Location : Remote
Duration : Long Term Contract

Digital Marketing Generalist

Role Overview

The Digital Marketing Generalist assists in managing the day-to-day performance optimization and maintenance of websites. This role focuses on ensuring digital properties are accurate user-friendly and aligned with brand and business goals. It is both strategic and hands-on supporting site updates analyzing performance and partnering across teams to drive continuous improvement and maintain brand consistency.

Key Responsibilities

• Assist in managing day-to-day website updates including page builds content edits image updates and navigation changes
• Maintain accuracy and consistency of website content across pages ensuring alignment with brand standards
• Partner with internal teams to implement website updates and enhancements based on business needs
• Support site optimization efforts including basic SEO best practices metadata updates and content structure improvements
• Monitor website performance using analytics tools and share insights on key metrics and trends
• Conduct routine QA to ensure site functionality links forms and integrations are working properly
• Support implementation of tracking tagging and basic technical updates in collaboration with developers
• Help maintain and organize CMS content templates and components for scalability and ease of use
• Document processes workflows and updates to support consistency across teams

Qualifications

• 8years in digital marketing web management or campaign execution
• Hands-on experience working within a CMS (e.g. WordPress Drupal Webflow)
• Strong attention to detail with a focus on accuracy and quality control
• Understanding of website structure content management and user experience best practices
• Familiarity with analytics tools (e.g. Google Analytics) and ability to interpret basic performance metrics
• Strong organizational and project management skills with the ability to manage multiple requests
• Basic knowledge of HTML CSS or web editing tools
• Experience working with developers or within structured deployment environments (e.g. dev staging production)
• Exposure to accessibility standards (e.g. ADA compliance)
• Experience supporting multi-site or multi-brand environments