Global Marketing Manager – Biostimulants & Specialty Fertilizers

About Us

A Chinas leading specialty fertilizer company with a full portfolio including controlled-release fertilizers water-soluble fertilizers biostimulants microbial inoculants and soil conditioners. Listed in 2010 the Group has established 12 subsidiaries and 4 overseas R&D centers exporting products to 46 countries and regions worldwide. Kingenta is the only Chinese member of the European Biostimulants Industry Council (EBIC) reflecting its deep commitment to global agricultural innovation.

The Opportunity

We are seeking a dynamic Global Marketing Manager to lead our biostimulants portfolio on the world stage. This is a rare opportunity to build a global brand from a strategic vantage point drive international campaigns and shape the future of sustainable agriculture all while enjoying a flexible hybrid setup based in Spain.

What Youll Do

Global Brand Strategy & Content Management

• Define and execute global brand positioning value propositions and visual identity for our biostimulants product line
• Manage the content ecosystem: multilingual websites (English/Spanish/Chinese) product brochures technical white papers case studies and demo videos
• Lead LinkedIn Twitter and YouTube organic social strategy to amplify our voice in agtech

Event Leadership & Execution

• Oversee participation in 6 international agri-events annually (SIVAL AGRITECHNICA World Agri-Tech Agrishow and more)
• Own end-to-end event logistics: booth design sample preparation freight on-site reception and post-show lead follow-up
• Organize monthly webinars product launches and customer appreciation events

Regional Market Support

• Partner with country sales managers to deliver localized promotional toolkits (competitive comparison sheets PPT templates campaign playbooks)
• Support distributor training and field demo events with collateral and media coordination
• Deliver quarterly competitive intelligence reports on global agri-marketing trends

Digital Marketing & Lead Generation

• Manage Google Ads and LinkedIn Ad campaigns optimizing for ROI
• Track MQLs through website analytics email marketing (EDM) and CRM ensuring seamless handoff to sales

Budgeting & Performance Metrics

• Build and manage the annual marketing budget (events content production digital ads etc.)
• Track KPIs: brand impressions event-acquired leads content downloads website traffic growth and cost per conversion

What You Bring

Essential Qualifications

• Bachelors degree or higher in Marketing Agricultural Economics Plant Nutrition Advertising/Communications or a related field
• 35 years of B2B global marketing experience in agri-inputs (biostimulants specialty fertilizers crop protection) or adjacent industries (horticulture ag-biotech)
• Proven track record: independently managed at least 2 international agri-events from planning to post-event follow-up

Language Proficiency

• English: Fluent (must for drafting press releases liaising with international vendors hosting webinars)
• Spanish: B2 or above (strongly preferred for coordinating with local design agencies print shops event contractors and collaborating with Latin American markets)
• Portuguese or French: A plus

Technical Skills

• Proficient with digital marketing tools: Google Analytics HubSpot/Mailchimp Canva/Adobe Creative Suite (basics)
• Strong command of social media analytics on LinkedIn YouTube and Facebook for Business
• Working knowledge of EU and major-market regulatory labeling requirements for biostimulants/fertilizers (to ensure compliant promotion)

Soft Skills

• Comfortable working across time zones (APAC Americas) with flexible scheduling
• Exceptional project management capable of juggling 5 concurrent initiatives
• Willing to travel internationally 3040% of the time (primarily Europe Americas and Latin America for shows)

Nice-to-Haves

• Existing relationships with agri-KOLs or industry associations (EBIC New Ag International etc.)
• Video scriptwriting or basic editing capabilities

Why Join Us

• Strategic Impact: Build a global brand from the ground up backed by a publicly traded industry leader with deep R&D heritage.
• Global Exposure: Represent the company at premier industry events worldwide and work alongside a truly international team.
• Flexible Work Model: Hybrid setup (remote Madrid office) designed for work-life balance.
• Career Growth: Be at the forefront of the rapidly expanding biostimulants sector with opportunities to shape global strategy.