Marketing Automation Lead 18837
Share
Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
9 days ago
Vacancies:
1 Vacancy
Job Summary
Position: Marketing Automation Lead
Location: Remote - Open to candidates in South Africa Philippines and Latin America
Working hours: Aligned with EU business hours
As we look to increase our investments into growth we are looking for a Marketing Automation Lead that can build the backbone of data for our GTM organization. This person will ensure that our demand gen systems are working flawlessly to provide next-level customer experiences across every touchpoint. Not only will this person be in charge of our marketing automation and CRM systems they will also design data and automation flows across the organization. This role requires excellent communication skills and will work closely with Product Engineering Sales and Leadership.
Core Technical Skills
- HubSpot expertise. Not only using it as a marketer but owning data model and system design
- Basic SQL or data querying. Able to pull their own reports without waiting on a data team
- Webhook/API literacy. Doesnt need to code but understands how systems talk to each other
- UTM/attribution modeling. Knows how to track where demand actually comes from
- Reporting expert. Able to visualize impact and help leadership make informed decisions
Systems & Analytical Thinking
- Ability to map and document complex workflows before building them
- Comfortable with data hygiene and lead routing logic
- Understands funnel stages deeply MQL SQL pipeline etc.
- Can debug a broken automation without panicking
Demand Gen Knowledge
- Paid media fundamentals (enough to brief an agency or manage a budget)
- Email nurture strategy segmentation sequencing personalization logic
- Webinar/content syndication ops experience is a bonus
Nice to Have
- Experience marketing developer tools or PLG products
- Familiarity with product usage data (e.g. Amplitude Database) feeding into marketing automation
- Some exposure to community-led or open source GTM motions
- A short cover letter explaining why you would be a strong fit for the role. Use this as an opportunity to pitch yourself directly to the client by highlighting your relevant experience achievements and motivation for applying. Additionally include the reasons for leaving your last 3 rolesand share your long-term career plans. We value long-term commitment and want to ensure a stable mutually beneficial working relationship going forward.
- What is your current and expected monthly salary in USD
- What is your notice period
- An updated CV. Ensure it highlights your key skills and experience you have relevant to the role.
- A video introduction link where you introduce yourself and summarize your experience and key achievements. You dont need to mention the specific role you are applying forkeep it general by highlighting your background expertise and what you can bring to your next role. Use Google Drive and ensure that the link is unrestricted viewable by anyone with the link and does not expire. Ensure your full name or contact details are not visible on this public link.
- Record in a quiet well-lit space
- Dress professionally as you would for an interview.
- Do not read from a script
- Ensure your device is fixed and stable
- Here are some examples should you need it:
About Company
Somewhere, formerly Support Shepherd. We find you amazing employees who cost 80% less than US equivalents, backed by our 6-month Perfect Hire Guarantee.
