Analytics Business Development Partner

Were the worlds leading data insights and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique 360-degree understanding of consumer behaviour across the globe. We are shopper-centric continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets pioneering technology and expert analysts we partner with brands and retailers of all sizes empowering them to reimagine whats possible and change the landscape to create a better healthier more sustainable and inclusive world.

Job Details

Job Title

Office location: London Mainframe (Hybrid)

Role Type: Permanent

Worldpanel Decoding Shopper Behaviour for Smarter Brand Growth

About Worldpanel by Numerator

Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries offering brands a multi-dimensional view of how people think how they shop and how they consumer so they can set bold strategies and drive sustainable business impact.

Reasonable Adjustments

Worldpanel is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance please advise us in advance of your interview so that we can make the necessary arrangements.

Role Overview

Worldpanels Advanced Analytics division is a $15m business with aspirations to grow significantly. Within the growth team we have a relatively new sales function charged with accelerating cross-sell with our existing panel subscription clients. Historically we have relied upon the capacity and capability of the Client Service (CS) teams to develop entanglement and upsell plans with these clients and whilst this continues to accelerate growth for the division we are looking to directly develop some priority client relationships in partnership with client services.

Job Purpose

To grow Advanced Analytics non-recurring revenue bookings within the FMCG Foods and Fashion client areas whilst strengthen Worldpanels overall position at the client through expanding their exposure and reliance on our expertise and impact.

Role Description (What you will be doing)

Your role will entail:

• Raising awareness and consideration of our Analytics offer with our existing panel clients
• Identifying the key opportunity client accounts to target and building go to market plans
• Building your own relationships with senior client contacts either through introduction from CS or cold outreach
• Expanding Worldpanels contact network through the execution of cold outreach using sales tools such as Salesloft and LinkedIn Sales Navigator
• Working closely with CS teams to increase their connection to AA and break down barriers to selling
• Ownership of a sales target for upselling AA work to your client set
• Triaging inbound leads from your sales territory and establishing the true central question
• Working effectively with the AA team and other delivery experts to design suitable solutions to client problems and pitching these to clients.
• Using internal data to build track and course correct our outbound commercial strategy for the Analytics function
  

You will need to understand and empathise with client issues to provide the best service and win the business. You will have direction and support from both your line manager and Client Service teams to design your outreach plan.

You should also have experience in selling and/or delivering bespoke research projects beyond our core panel tracking or client-side experience. Understanding key industry trends and client processes are fundamental to your success.

Role Requirements & Capabilities (The skills and experience required)

• Build a proactive development plan to unlock
• Devising plans to build networks awareness and consideration of AA in partnership with a CS owner for your target opportunity client accounts
• Working jointly with CS to drive relevant proactive outreach to generate more commercial conversations
• Create a cold outreach plan to reach contacts beyond the existing client service network with support from the wider new business community to execute
• Conducting capabilities sessions in partnership with the CS owner
• Managing and driving revenue performance through hitting or exceeding revenue targets
• Manage the commercial process from prospecting or initial enquiry recognising customer needs devising solutions and the handover point to the product and delivery teams
• Working closely with CS teams you are aligned with to become an extension of their teams and trusted advisor as an entry point into Analytics
• Be an active participant within the Growth team to share knowledge and experience
  

WORLDPANEL BENEFITS

• 25 days holidays plus your birthday off!
• Option of flexible hybrid working
• Employee Assistance Programme
• Private Medical & Dental Insurance
• Eyecare Vouchers
• Life Assurance & Income Protection
• Cycle to Work Scheme
  

Why Join Worldpanel

At Worldpanel we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish in a space where their mental health and well-being is taken into consideration.

We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

Country

Why join Kantar

We shape the brands of tomorrow by better understanding people everywhere. By understanding people we can understand what drives their decisions actions and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology we can help brands find concrete insights that will help them succeed in our fast-paced ever shifting world.

And because we know people we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office we understand no one size fits all; our approach is flexible to ensure everybody feels included accepted and that we can win together. Were dedicated to creating an inclusive culture and value the diversity of our people clients suppliers and communities and we encourage applications from all backgrounds and sections of society. Even if you feel like youre not an exact match wed love to receive your application and talk to you about this job or others at Kantar.